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Website critique dissertation

An online site is a collection of Web pages, photos, videos or other digital assets that is certainly hosted using one or many Web server(s), usually available via the Internet, mobile phone or a LOCAL AREA NETWORK. Web pages happen to be HTML document accessible via Hyper Text Transfer Protocol (HTTP), process used for screen of text message and images in client browser. The web internet pages or internet pages of websites can commonly be reached from one common root Consistent Resource Locator (URL) named the home-page, which exists on the same physical server.

Link to pages will be organized in hierarchies and accessed through hyperlinks or programmatic control.

(Anand, 2006) The website in this context is British Airways Website. Background Among the most good companies in the uk is the English Airways. This commands the Airtime organization in most areas of Europe and also the pacific. The main hubs of English airways happen to be London Gatwick and Birmingham Heathrow. In addition, it holds Type A Working Licence through the United Kingdom City Aviation Authority and is functional in the framework of snail mail, cargo and passengers.

It is also the founding part of the famous Oneworld airline alliance.

British Air passage enjoys a fleet scale 230 and is operational with 75 countries with 147 flights. The headquarter of this company is located in London, England. Target Audience The principal Target audiences of the United kingdom Airways Web page are the customers who are going to use all their services. The prospective audiences appear to be individual who are curious about getting details regarding holiday break or organization trip. The secondary potential audience of the site is to entice companies with their portion of press and experts, tertiary affecting climate of debate.

In other words its second target audience will be the sections of industry that are interested in future purchases of the company. The tertiary level of audiences is definitely the stakeholders with the objective which includes shareholder who happen to be obviously interested in check the information on the company. Searchability The searchability of a web page includes standard criteria, links to site, popularity, essential term thickness, tagging and pings. In general criteria it is to see if this website has a unique and recognisable purpose.

While evident in the index or perhaps home page, this can be a site to get marketing consultants or consultancy. The LINK “http://ww. britishairways. com/ is additionally self informative. As the tag line implies it costs air travel, goodwill, services, tactics and plans for making more business direct above the web. Backlinks to within just site is performed along the sidebars which are intelligently done, as most of the vocable used are always Google, Bing or Live searched just like air travel, tour, British sites, flying, soar, holiday, airline flight, booking, resort, booking, vacation plan, carried out tour, and so forth

It is important find all these words qualify for most searched words in the world of exploring, which is their particular speciality. So that it can be seen that purpose strong throughout the internet site. Even though it authorize for Facebook Qualified Internet site, its searchability through well-liked search engines is questionable. It seems that key-terms are generally not submitted to sites just like DMOZ, Yahoo or Google, or search engines like google do not give priority for the site in-front of others. Tagging done is usually meaningfully carried out.

Though something seems to be confusing look at the key word ‘Marketing Strategies’ is certainly not used in part navigation club. Similar blunders have been completed. This site well-liked it their circle, but it does not have a devoted community of its own. Nonetheless it is connected to a Blog ‘http://cohn. wordpress. com/2007/05/20/search-britishairways. com/’, which is not well-known either other than the owner of site ‘WordPress’ by itself. The site is usually registered to Network Alternatives, as per Who is. net. Remarkably, there is no in-site searches supplied. Content

Consumers or concentrate on audiences visit website to get evidences of proficiency of the company, through proficiency of British Air passage is undoubted, but web page very few evidences are given of the products they are offering. Have example, link ‘Booking’. This shows a tiny preview from the details, with only a specific ‘booking reference’ and thus it becomes difficult to utilize site as any interactive options on net. The third requirements is content. Content here means it the content pacify the requires of the followers and consumers. Here because said before a brief survey of every the front of venturing is given.

All the links receive in the part bar. In case the links employed were even more categorised, just like tree-view. We will take an example, in the sidebar ‘manage my booking’ has along with ‘executive class’. It would have been completely more convenient for people who do buiness client and travellers to find their needs at different groups rather than in same. Hence the flow of content can be little unsociable and puzzling. The site is helpful to give small write ups on all aspects of advertising, though hardly ever links go deeper than four amounts. Also ‘key messages’ like “Under doze, travelling with no someone of sixteen or over?

 has not been effectively highlighted. Style It should be stated that the constant logo is definitely not available in each page of the British airways site. This really is a feature that are in sharpened contrast to its competition like Ryne air the place that the logo shows up on every webpage. The website style of British Air passage is suitable for laptop screens with 800 times 600 pixels. They have utilized a stand designed however for forgot to make it central aligned this, as it might have solved the challenge. Though table design can be used, but not on all internet pages the base desk has been ‘centre aligned’.

The design of the website is definitely inconsistent. You will discover navigation bars in the home as well as the booking webpage but there exists non-e in the page where actual reservation is placed. So after browsing this sub-page, for example , one has to use back again button of browser to come to Home page or the booking web page. Then again, only a few pages have link pubs as provided in Home page, and so the look and feel is definitely not regular. The desk design can be used in most pages, and included the left side link pub and proper side election bar. However, not all web pages have so. Some webpages, like the booking page (http://www.

britishairways. com/travel/home/public/en_gb? countrycode=GB), the advertisements can be found in middle of the web site (like Accommodations for 15 and Strategy your Holiday) and the ongoing content comes after it, which is ugly. (http://www. britishairways. com/travel/home/public/en_gb) Another peculiarity, in couple of pages that advertises ‘Company Information’ in the bottom page, though the direct relation is not really visible and it is a normal convention to offer name address of the parent or guardian company in the bottom page. Nevertheless , here the link provider company logo is given at the left bottom level of the page.

Further more, the web page seems to be performing everything though the links are only indicators of terms, a brief is given including the bottom repayment options offered. Going by today’s website design one can say, it is to very much straight forward with usual interactivity. Availability of tours and travelling plans are also present. This also include trip booking and availability of plane tickets and There are zero shopping carts of its very own nor is this linked to shopping online marts just like EBay. Even though, the website diverts to PayPal site to get payments.

In addition surprising since it vows by simply Web Marketing and offers various solutions. Interactivity It should be mentioned that there is no extra interactivity presented like direct hyperlink or well constructed message board. The website doesn’t appear to attract interactivity no image use of computer animation or flash or even advertising campaign for its individual product. There are no efforts to register consumers. There is a hyperlink that offers email, fax and phone however in front page/home page it is far from clearly realized. The link simply is described as ‘contact us’ in very small fonts and that too at the bottom of the site.

It has to be taken into account that there is simply no existence of feedback varieties at all which evokes a that the firm is not at all considering communicating with the client besides basic ticketed book rules of sciene. Content Most interestingly there are only one nav bar. There’s also a site map available. Most links are provided by part a bar which is able but web site are less space-consuming than normal text. Finding a subject becomes tough as the sidebar has generated many features in a single and on the other hand a good search results is provided to search this website.

There is right side club for arranging information in fact it is reflected out of all subpages. Normally, this is not done for business sites. As categorisation is not performed it doesn’t support any particular group. This website usability is usually severely constrained for no usability of search engines. (Podolski, 2006) Standard overview In conclusion, the English Airways firm website provides all the things which might be provided in modern web page but it can be incapacitated by simply lack of extra interactivity. Simply no special work have been delivered to make consumers or people to take involvement in the website besides pure materialistic reasons. In other word though the site is useful it is lacking in proper impression of appearance.


Anand, V; (2006); The Process of Thought and Understanding in Economics; Auckland: HDT Ltd. United kingdom Airways; (2007); Publication; britishairways. com; retrieved on 28. 02. 2008 from http://www. britishairways. com/travel/home/public/en_gb Podolski, Sixth is v; (2006); Open public Perception of Perceptions: A technique towards Economic Intelligence; Dunedin: IBL & Alliance Limited Roberts, U M; (2005); Outline of Global Economy; Wellington: National Book Trust Digital pet; (2007); Home; virtualpet. com; retrieved on twenty-seven. 02. 2008 from

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