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Marketing Project on Nokia Essay

Launch: Nokia is known as a world leader in mobile phone sector, but its market share has recently been diminished by simply tough competition in the smart phone market.

It targeted rural marketplaces with cellphones that are cost-effective and, the mobile phones are not only for the communication but also for varied uses like torch light, a radio station etc . Farmers use it during nights being a torch light. Nokia surely could fully penetrate and get over the continue to untapped rural mobile phone marketplace. Nokia plans to get over the untrained rural market by providing added services like information on agriculture, microfinance, weather reports.

Background: In 1865, a great engineer called Fredrik Idestam established a wood-pulp work and started manufacturing paper in the southern area of Finland nearby the banks of any river. These were the times when there is a strong demand for paper in the marketplace, the company’s sales accomplished its high-stakes and Nokia grew faster and quicker. The Nokia exported newspaper to Russian federation first then to the United Kingdom and Italy.

The Nokia factory employed a fairly large labor force and a little community grew around this. In southern Finland a residential area called Nokia still is present on the riverbank of Emäkoski. Finnish Rubberized Works, a manufacturer a Rubber goods, impressed together with the hydro-electrcity made by the Nokia wood-pulp (from river Emäkoski), merged up and began selling goods under the name brand on Nokia. After Ww ii, it acquired a major area of the Finnish Cable Worksshares.

The Finnish Cable television Works had grown quickly due to the elevating need for electricity transmission and telegraph and telephone networks in the World Warfare II. Steadily the control of the Rubberized Works and the Cable Performs companies consolidated. In 1967, all the a few companies merged-up to form the Nokia Group.

The Gadgets Department produced 3 % of the Group’s net sales and offered work for 460 people in 1967, when the Nokia Group was formed. In the beginning of 1970, the telephone exchanges consisted of electro-mechanical analog buttons. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby replacing the prior electronica mechanical analog switch.

The Nokia DX 200 was embedded with high-level laptop language as well as Intel microprocessors which in turn allowed computer-controlled mobile phone exchanges being on the top and which is until date the basis for Nokia’s netwok in infrastucture Launch of cellular network commenced enabling the Nokia creation to invent the Nordic Mobile Telephony(NMT), the world’s very first multinational cellular network in 1981. The NMT was down the line introduced in other countries. Very soon Global System intended for Mobile Connection (GSM), a digital mobile telephony, was launched and Nokia began the development of GSM phones.

Beginning of the 1990 brought about an economic economic depression in Finland. (Rumour experience it that Nokia was provided to the Swedish telecom organization Ericsson during this period which was refused) Due to this Nokia increased the sale of GSM phones that was gigantic. This was the reason for Nokia to not be one of the major but as well the most important companies in Finland. As per the sources, in August 97, Nokia delivered GSM devices to fifty nine operators in 31countries.

Slowly and gradually and progressively, Nokia started to be a large tv set manufacturer plus the largest i . t company inside the Nordic countries. During the states the Nokia was committed to telecommunications. The 2100 number of the production was so good that inspite of its objective to sell five-hundred, 000 devices, it marvellously sold twenty million. At present, Nokia may be the number 1 creation in digital technologies, that invests almost 8. 5% of net product sales in research and development. Also has the annual Nokia Game.

Among 1992 and 1996, the company exited from your rubber and cable businesses as well Nokia in india: Nokia joined the American indian market in 1994. The first ever GSM call in India was made on a Nokia 2110 mobile phone by itself network in 1995. When Nokia came into India, the telecom procedures were not good to the growth of the cellular phone industry.

The tariffs accessed on adding mobile phones had been as high as 27%, usage charges were by Rs. 16 per minute and, at these kinds of high costs, consumers did not take to cellphones. Nokia likewise had to confront tough competition from all other powerful global players just like Motorola, Sony, Siemens and Ericsson, Korean, reliance. – The American indian Mobile Phones IndustryThe mobile phones industry made a slow come from India in 1995. Many private players who had came into the market in 95 exited within the next few years as a result of unfriendly phone system policies in the Indian authorities, high license fees and absence of a proper telecom regulatory body.

The growth in the reader base of mobile phones continued to be sluggish initially, reaching the you million motorola milestone phone in 1998. In 1999, the Government of India announced a new telecom policy. This policy planned to provide telephones on require by 2002. | And a lot more, the insurance plan allowed unrestricted private admittance into almost all mobile support sectors.

The government allowed cellular mobile companies to share infrastructure with other employees. It also allowed existing providers to move from fixed license charge to one-time entry charge with income sharing. This kind of policy helped many non-public operators in order to even quicker.

By 2001, the demand to get mobile services was growing well. The private businesses concentrated on providing standard telephone companies to consumers. The number of cell phones crossed five million by simply 2001 and doubled to 10 mil in 2002

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