Internet-based media give you a range of possibilities for advertising products and services through the purchase cycle.
Organizations are able to use online marketing and sales communications such as their websites, thirdparty websites and email marketing because means of: •An advertising medium. For example , BP plc as well as subsidiary companies, such as Castrol Limited, uses large-format display or interactive ads upon media sites to create understanding of brands and products just like fuels and lubricants. •A direct-response medium. For example , easyJet uses subsidized links if a user is definitely researching a flight utilizing a search engine to prompt them to directly go to the easyJet internet site by clicking on through to that.
Similarly the easyJet email-based newsletter delivered to customers can encourage them to simply click through to an internet site to generate sales. •A system for sales transactions. For example , easyJet sells flights on the net to equally consumers and business holidaymakers. •A lead-generation method. For instance , when BP offers content to business car managers about selecting the best gas for company cars to be able to identify interest from a car fleet supervisor. •A distribution channel.
For instance , for distributing digital products. This can be specific to companies with digital products to sell such as on-line music shops such as Napster (www.napster.com) and Apple iTunes (www.itunes.com) or publishers of written or video content material. •A customer support mechanism. For instance , customers serve themselves on easyJet. com by researching frequently asked questions. •A relationship-building medium where a firm can connect to its customers to better appreciate their needs and give them relevant products and presents.
For example , easyJet uses its e-mail e-zine and personalized alerts about special bargains to help keep their customers and engage them in a discussion to understand the requirements through doing surveys and polls.
