Introduction The main process of the translator – to work with all familiarity with theoretical facets of translation for transfer the expansive function of the original, while knowledge of theoretical bases of translation and extralinguistic realities are necessary conditions of translation.
Suppliers and producers of production perform everything possible to attract as much as possible consumers. For this purpose advertizing looks on displays of our tv set, by car radio, also it appears in the form of advertizing brochures, text messaging and slogans. Quite often advertizing brochures on this or that production or service will end up in original vocabulary, and continuing from that it is possible of talking about relevance of creation of basically uniform strategy and the idea of translation in the such textual content. When converting advertizing leaflets on various other languages it is necessary to consider moral, psychological and personal characteristics of audience plus the consumer, particulars and traditions of the nation for which this kind of brochure is supposed.
For many practicians of advertizing activity the written text of a foreign language serves only as means for understanding of concept of an advertized product, the text of the brochure is often drafted anew in language with the country from the consumer taking into consideration its countrywide specifics. Once exact copy is represented for some reason or other undesirable, the ubersetzungsprogramm uses approx . phrases upon sense which will surely need to consider traditional ethnic, nationwide and sociable features, stereotypes of habit of concrete audience which production designated in the advertizing brochure is directed. The objective of the real work – to designate the key strategy and receptions of translation of English-language advertizing texts in to Russian.
Relating to a study objective overall performance of the pursuing tasks is meant: 1) To offer definitions to concepts the written text and a discourse 2) To give definitions to strategy the advertizing text 3) To consider classification with the advertizing textual content 4) To define features of translation of advertizing texts 5) To handle the comparative relative analysis of advertizing texts in English language and Russian languages As object of research text messages of English-speaking advertizing served. The choice as a material of texts of English advertizing is brought on by that enormous role which usually English-speaking multimedia play text messages in world data space.
Research method – comparative, that is English and Russian advertizing texts will be compared, in comparison. On the structure work contains the introduction, two assumptive heads and one research, and also the results, the list of sources plus the appendix with characteristic types of advertizing text messages.
