It was through the Olympics that Europe’s overall economy was in recession, which don’t affect Barcelona in the early 1990s as a result of revenues from the Games, although later the economic slide started to decide in the city in a alternatively fast pace. The transition by an industry-based economy to a service-based economic climate had left the city having a surplus supply condition, meaning that the prep for The Olympics a new perfect circumstance for a constant high flow of tourists, nevertheless the reality is that after the event, the overwhelming number of resorts and service-related businesses are not doing well as a result of low guests rates. The unemployment amounts rose during those instances especially for the young, whom now needed to depend on their particular parents for longer.
The combination of the international recession and the content games work situation a new doubtful environment locally and nationally as to whether this economical shift should keep growing further. Additionally , given that the preparation pertaining to the Olympics signified the construction of numerous facilities, the structures and related segments located themselves in short supply of work this years, with almost no space to create new projects while the city had been over-expanding it is urban sprawl (Rowe, 2006). These conditions combined showed that the program towards the service-based economic version had to continue, given that the infrastructure pertaining to the matter was already built (only a few projects were still under construction) and it only necessary a recently developed program that would force them in frequent activity. Because an answer to the surplus supply in addition to favour with the new monetary model, the plan for a fresh tourism campaign model came to exist in 93.
This plan consisted in attracting fresh visitors that have been not related with the business visitor segment (fairs and congresses), which will attract a constant flow of tourists to the city and would put the created infrastructure in the Games utilized again. With this plan, tourism companies had been for the first time offered the chance to engage in the promotion process, as well as the Turisme para Barcelona firm was created by City Authorities in replacing the City and county Tourism Table, which will then on take care of the tourism-related concerns of the city. These circumstances aimed to help to make tourism one of the important options for revenue simply by transforming Barcelona into a touristic icon around the globe (AB, BA, 2014).
