Lakme and revlon Essay

Bibliography

LAUNCH

In a short period of the previous five-six years, the use of cosmetics by Indian consumers has increased significantly with moreand ladies and males taking greater interest in personalgrooming, increasing throw-away incomes, changing life styles, effect of satellite television and greater product choice andavailability.

With all the demand for cosmetics on the rise andtheopening up of industry to foreign companies, a lot of the world’spopular makeup brands entered the Of india market inside the early andmid-nineties and some more have arranged their scenery on India.

This kind of cosmetics and personal care market has been developing atan common rate of 20 per cent for the last few years. The growingIndian cosmetics industry offers appealing prospects intended for internationalbrands. The expansion rate in the cosmetics industry reflects a great

increasing demand for beauty maintenance systems in India. Perfumes andfragrances, skin care, and hair care products are some of the majorsegments with promising potential customers for U. S. companies. Penetration on most cosmetic and toiletries is incredibly low in India.

Current consumption of many products is well below that of manycountries in Asia. The lower market penetration of many cosmetic makeup products andpersonal care products offers area for progress. The Of india toiletriesmarket can be well developed and dominated simply by major multinationalcompanies and a few huge Indian players.

The metropolitan population with increasing getting power is definitely themajor pressure driving with regard to cosmetics and toiletries. India is avery price-sensitive industry and mass-market products comprise themajor section of the cosmetics and toiletries marketplace. India’s importance of makeup and toiletries and advanced raw materials is definitely aroundUS$ 120 million, that the U. S. provides a share of around 10percent. The objective of the study survey is to assess the consumersatisfaction level of different brands, especially focused on theLakme and Revlon products Marketplace Overview

The latest size of the Indian cosmetic market is approximatelyUS$ 600 , 000, 000. Of this, the fastest developing segment is cosmetics, accounting for around US$ 60 , 000, 000 of the marketplace. Industry sourcesestimate a rapid expansion rate of 20 percent per annum acrossdifferent sections of the makeup industry highlighting an increasing

with regard to all kinds of splendor and personal care product. Growth hascome mainly from the low and medium-priced groups thataccount intended for 90 percent of the cosmetics market when it comes to volume. Even with a 20 percent average growth rate, the per capitaconsumption of cosmetics is very reduced in India.

Current every capitaexpenditure upon cosmetics is around US$ zero. 68 cents ascompared to US$ thirty-six. 65 in other Asian countries.

However , withchanging lifestyles, higher throw-away incomes, increasingadvertising, penetration of satellite television, knowing of thewestern globe and developing importance of splendor pageants, therehave been significant changes and use of makeup products is on the rise. Also, while using boom in the Indian fashion world and the growth in thetelevision industry, there has been a rise sought after for professionalbeauty care products.

Beauty companies in India will be placingincreasing emphasis on market research and targeting new marketsegments such as teenagers, men and fresh women. Cosmeticsconstitute the substantial growth sections.

Nail enamels and lipsticksaccount for around 65 percent of total color cosmetic product sales in India. Lakme, your own brand originally released by the Acara susunan acara group of India, nowbought over by Hindustan Lever (HLL) of the Unilever group, Suggestions & Foot, another household player, and Revlon master the US$ 60million color cosmetics industry. Multinationals, Revlon of the U. S. andL’Oreal’s Maybelline includes a dominant talk about of the tiny premiumlipsticks and nail enamels market. Mass-market products accounts fora significant share, as the premium section accounts only for a mere

being unfaithful per cent in lipsticks and 5 per cent in toenail enamels. Lipsticksaccount for nearly one third of the marketplace at US$ 21 million, while themarket for toenail enamels is usually estimated at around US$ 23 million. Thecolor makeup products segment is very competitive and has a highpenetration level of 80 percent. Most other cosmetic products areestimated to be used by less than forty percent in the consumers. Industry Trends

Cosmetic makeup products are not just the domain of ladies any longer andIndian men as well are increasingly taking to the use of the morebody canisters, perfumes and other cosmetics. With rising demand frommen, the Indian marketplace is getting enlarged and many players arecoming away with cosmetic products especially skincare formen. Importance Market

Costs for adding products are higher than making itin the region. India permits entry of imported makeup products without anyrestrictions but the typical import contract price on cosmetics products iscurrently very high in 39. 2percent.

This makes imported productsvery high-priced for most customers. Most international cosmeticscompanies selling premium brands have had a hard timedeveloping the low volume high grade market in India. Various had to re-work price approaches towards the mass segment. Price is not the onlyreason responsible for their complications. Poor examination of the size of the upper middle and high-income groups, and price level of sensitivity evenwithin these groups, got added to their particular problems.

Competition

The Indian beauty market, which has been traditionally astronghold of a few main Indian players like Lakme has found a lot of foreign entrants like Revlon to the market within the last decade. India is a very price hypersensitive market and the cosmetics and personalcare product companies, especially the new traders have had towork out fresh innovative ways of suit Of india preferences andbudgets to establish a hold on the industry and set up a nichemarket for themselves.

Given the price-sensitivity with the Indian buyer who carry out notnormally choose to fork out a huge sum previously, many cosmeticcompanies launched many in more compact pack sizes to makethem more affordable. Lakme and Revlon were the first to introducesmall pack sizes. Revlon introduced it is small-range of 8 cubic centimeters nailpolishes and lipsticks, and was quickly followed that its approach by majorIndian companies too. Small bunch sizes include proved to be verypopular in the Indian market since it offers a consumer lower purchasecost and the chance to try new products. THE MARKETING CONCEPT

The Marketing Concept was born out from the awareness thatmarketing starts with the determination of consumers wants andneeds with the satisfaction of those wishes. The concept puts the consumer both equally at the beginning and theend from the business circuit. It stipulates that virtually any business ought to beorganized surrounding the marketing function, anticipating, exciting

and meeting customer’s requirements. The customer, not really thecorporation has to be the middle of the business universe. A small business cannot do well by delivering products and servicesthat are not effectively designed to serve the

needs of the customers. The particular Marketing Principle is capable to stay the organizationfree from advertising myopia. Highlights of the Advertising Concept

(1)

Buyer Orientation

An overwhelming emphasis on the consumer and hisneed may be the first unique feature with the MarketingConcept. The concept enables the firm to check out the natureand missions of its organization fron the purpose of look at of client. The importance with the consumer as per marketingconcept is seen clearly in the words of Peter N. Drucker, The purpose of virtually any business should be to generate a client.

It is thecustomer who establishes what a organization is. Is it doesn’t customer and he only who, through being wiling topay to get a good or perhaps services, turns economic methods into wealth, things in goods. When a firm retreats into Marketing Idea, the consumer is thefocal level

of the business. The concept loves on the company to accept’the consumer when he is’- with all his inherent contradictions, and treathim while the pivot around the complete business must be built. In otherwords, the concept translated into practice, the textbook concept of ‘consumer sovereignty’.

(2)

Integrated Managing Action

The second main feature from the Marketing Principle isIntegrated Managing Action. Included management actionsimply means that all the various functions from the businessMust b tightly included with one another, keeping marketingas the pivot. This is actually the essential because every function hasthe bearing on the client and the target is to notice that all thefunctions lead to the good impact on the customer.

And forthis is to happen, all features have to be bundled andproperly in-line with advertising. In organizations that do not practice integratedmanagement, the different capabilities and division of theorganizations are preoccupied with the search engine optimization of theirspecific activities. typically at the cost of optimization of overallresult. In organization that pratises integrated management, the management insists on the overall coordination of allcompany actionskeeping marketing/customer since the focus. (3) Consumer Fulfillment

Integrated management action as explained above, is ameans, not an end in itself. It’s the of rewarding the requires of theconsumer. And this causes the third key feature of theMarketing Strategy. Namely client satisfaction. TheMarketing Concept focuses on that it is not enough if a firmhas consumer positioning; it is essential that such anorientation leads to consumer satisfaction. The idea

underscores that no firm can afford to ignore the fulfillment of the client; it desks the temptations of short-sightedattitudes towards buyer satisfaction. ONLINE STRATEGY

To strongly location the brand around the youth platformLakme Lever can be planning to revive its youth-oriented brand, Elle18. Having place the brand upon `maintenance’ setting, this division of HLLwas concentrating on Lakme.

Speaking to Business Line Mr Anil Chopra, Vice-President, said: We are relooking at the Elle 18 manufacturer. Launched in 1998, Elle 18 targeted the first-time beauty userand at present sports two product lines including lipsticks and nailenamel. In the first three years, Elle 18 listed sharp expansion ratesand the reason was to create a new portion of consumers, said MrChopra. At that point of your energy, Elle 18’s main rival in the youth-based cosmetics marketplace was Guidelines & Foot, a brand that is almost non-existent today.

Pricing strategy

With a prices that is almost one-third those of Lakme, Elle 18, of late, has also unleashed a plan based on usana products. There was a change in the strategy in the past. While Lakmehas been high on innovation, Elle 18 have been on repair mode. The rand name has been developing at a reduced rate than Lakme. But now weare at this point relooking in Elle 18 as there exists still zero brand that is sosharply positioned on the children platform, said Mister Chopra. There was a conscious price gear between the brands toattract the first technology users of cosmetics.

So , while a LakmeLipstick may have an MRP of Rs 165, an Elle 18 Lipstick was peggedat Rs 55. At the same time, Lakme Levercontinues to innovate for its existingrange of skincare and color cosmetics underneath the Lakme brand. It just lately relaunched their skincare selection under the name of Lakme Basics. While there is no new product, we are upgrading theexisting skin care range with fresh formulation and packaging, MrChopra stated. In color cosmetics they have roped in designer Sabyasachi Mukerjeeto unleash the `Free Spirit’ selection as part of its winter collection.

“The overall beauty industry has been developing between 15-20per cent although we have been growing higher than industry. However, it’s the salon organization that has been registering thehighest development rates pertaining to Lakme Button. With a tiny base, the salon organization has been growing thefastest, Mr. Chopra said.

There are plans to have 100 Lakme salons right at the end of theyear from the existing 92 salons across the country. Besides, Lakme Lever intends combining its frizzy hair careportfolio introduced last year under the Lakme Frizzy hair Next brand. We usually do not want to increase existing hair care products in themarket. The brand has been launched in the hairstyling category andwe want to create awareness and educate each of our consumers withoutconfusing them with even more products, said Mister Chopra.

ONLINE MARKETING STRATEGY

Lakme Restages The Opera

Its turn-around sketch has got just a few cerebral vascular accidents ” get thefashion system, spruce up the supply-chain, and test the ruralwaters. Substantial priestess of sacred American indian temple meets English armyofficer who’s unwittingly strayed in holy surface. They fall in love. Her orthodox father vows vengeance¦ That’s the history of Lakme, a19th century opera authored by Frenchman Leo Delibes, from whichSimone Struktur borrowed the name Lakme (French pertaining to Lakshmi, thename of the priestess).

By 1999, the world looked set to get a revised edition of the function. Simone Struktur was no longer on the picture. And a home-grown fashionbrand-often personified as the substantial priestess of fashion in thecountry-had been acquired by a international company whose provenancewas English, well, Anglo-Dutch, actually-Hindustan Button Ltd (HLL). Worse, with HLL certainly not appearing too keen about the brand-thecompany, predictably, denies this-Lakme, the brand name looked all set tofollow the spirit of Lakme the opera

(a tragedy).

Lever was right. The aria, ones own now noticeable, wasn’t quite over. Ranking amidst the jamboree of what is, probably, India’s firstfashion summit, the Lakme India Fashion Week (LIFW for short), AnilChopra, 51, the affable Movie director who mind Lakme Lever Ltd can be bullishabout the brand’s new positioning: By taking on the method andglamour platform, we have, in such a way, not just taken a business lead (overothers), nevertheless also got a virtual possession of this plank.

It will be verydifficult for any various other brand to adopt a similar way. Andreactions to the born-again Lakme on the LIFW would suggest thatChopra and the company were on a good thing. Lakme is at theforefront of product-innovation. Almost everyone provides a Lakme-something in their (cosmetics) collection, gushes Mumbai-basedfashion choreographer Lubna Adams. So , is definitely Lakme back? Getting the concentrate right

A small amount of Lakme history: in 95, Lakme Limited (a Orde Groupcompany) and HLL formed a 50: 50 enterprise Lakme Button that wouldmarket and spread Lakme’s goods. In 1998, Lakme sold itsbrands (and the 50 per cent it possessed in the JV) to HLL, renamed itself Trent and entered a different sort of business (retail). Only, the yearsbetween 1995 and 2k saw HLL wrestling with several issues with abearing on Lakme’s future.

The FAQs: With Ponds becoming component to HLL, what happens toLakme’s skin care business? How much does Lever’s launch of Aviancemean for Lakme? And why is it so difficult to find Lakme goods? Chopra allows that distribution has been the company’sAchilles heel for a while: The supply-chain hasn’t been since robustas it may have been, nevertheless that has been the effect of our work toreposition and reintroduce the manufacturer.

The positioning little bit, althoughcomplex, is clear: Ponds is definitely Lever’s primary skincare manufacturer; Lakme, itsapparitional colour makeup products brand, which also has a presence inskincare. The ‘aspirational’ qualification means Lakme wouldcompete at the particular company terms the ‘upper-mass’ (premium) endof the colour makeup products spectrum (products priced between Rs eighty five andRs 250) where a multitude of competitors, ranging from Revlon (throughModi Revlon) to Chambor, arealready slugging it out.

Says MeghnaModi, twenty six, Executive Director, Modi Revlon: The amounts say all of it. According to ORG-MARG’s retail audit, we now have an 84 per cent shareof the premium end in the colour makeup market. Chopra can be quickto garbage this declare; he says ORG-MARG does not have got arepresentative test of the 62, 000 retailers through which colourcosmetics are sold in India. Likely outcome by the strategy

The premium portion, however , is just a slice of the Indianmarket to get colour cosmetic makeup products (estimated size: Rs 275 crore). Today, the company has three brands: Lakme by itself, which will be positionedas a fashion-brand; Elle 18, which has enjoyed success like a college-girl company; and Orchid, a super-premium brand that hasn’t actually seenmuch pleasure since its 1999-relaunch. The company ideas to re-re-launch Orchid simply by end-2000, and istest-marketing Elka, a brand directed at the lowest-end of the colourcosmetics market. The manufacturer, Chopra promises, could also catalyseLakme’s entry into the hinterland, nevertheless only if assessments show there is arural industry for colour cosmetics.

Says Nikhil Vora, 28, PortfolioAdvisor, Sharekhan. com: Though non-urban markets will be big potential, acompany must think of segments carefully. Any kind of expansion into newareas needs to be justified simply by returns. Lakme will remain a loner inside the Lever stable: Unilever truly does nothave a presence in the colour cosmetics segment. Meaning LakmeLever will have to depend on a unique kitchen backyard. But a focused-most of its cosmetic business and all of its export products business havebeen taken upon by HLL-Lakme does are most often on a come-back trail. Really still the 2nd act, yet this opera could well have got a happyending.

Marketing strategyRevlon, Inc. ” Competitive Benchmarking Report This report compares the company having its closest competitorson various variables such as organization segments, merchandise offerings& their very own USPs (unique selling points), geographical insurance coverage, financialperformance, M&A developments and business tactics.

Besides a comparative analysis on these metrics, thisCompetitive Benchmarking Report has two USPs, which usually distinguishesthis record from any other available competitive benchmarking reporton this company: 1 . Industry Evaluation Section: It covers ananalytical overview within the

respective industry portion, companies’ functionality vis-a-vis sector trends, issues, challenges, trends and chances.

2 .

Comparative SWOT analysis on the company, itscompetitors and respective industry part in a tabularformat. This deductive report is particularly created for leading management, investors, business analysts and decision makers to get acomprehensive perspective in product offerings, financialperformance, market/industry position, and business approaches etc in the company with regards to its competitors & industry segment.

This kind of report gives a comprehensive overview on the keystrategies adopted by simply these industry leaders to get a stronger marketposition in this competitive environment. It can be greatest used to derivea framework pertaining to strategic planning with important success elements (KSFs) of the industry or perhaps marketplace about specific metrics. From a strategicdecision making perspective, it might be further utilized to develop futurequality and marketplace initiatives intended for the company to boost its overallcompetitive position. Delivery will take 4-5 business days and nights as the publication isupdated at time of order to assure the information is just as current aspossible.

Lakme’s Profile

Lakme is anIndianbrand of cosmetic makeup products, owned byUnilever. Lakme started out as a 100% subsidiary of Tata Group(Tomco), it wasnamed after theFrench opera Lakme. At the time of its establishment, American indian cosmetic industry was alternatively nacent, and therewas a very small marketplace base. Simone Tatajoined the business asdirector, and went on to become its chairman.

When Tata’s saw abigger growth potential in the realtor mls database, and better competitionfrom global companies in cosmetics, that they enetered into a 50-50 jointventure withHindustan Handle Limited(the Indian subsidiary of Unilever) in1995to form Lakme Lever. In1998Tata sold of there stakes in Lakme Lever to to HLL, for Rs 200 Crore (45 mil US$), and went on to create Trent and Westside. A split century back, asIndia had taken her actions into liberty, Lakme, India’s first natural beauty brandwas delivered. At a time when the beauty industry in India was at anascent stage, Lakme tapped in what would grow to be among

the leading, substantial consumer curiosity segments inside the Indian Industry -that of skincare and cosmetic products. Using a potentcombination of foresight, research and constant creativity, Lakmehas grown to be the market head in the makeup products industry. Lakme today is growing to have a wide variety of products andservices that cover all facets of natural beauty care, and arm the consumerwith goods to pamper herself from head to toe. These includeproducts for the lips, nails, eyes, confront and epidermis, and providers like theLakme Beauty Salons Regarding LAKMÃ‰

The Carreras relatives established LAKMÃ‰ Cosmetics in 1997 andis independent, self-financed and family owned. The family has over40 years of making experience in salon products. Lakme East

a regional supplier of Lakme Cosmetics with its main workplace inColchester is usually conveniently located to provide you with all the guidanceback up and support you will ever require.

The items

LAKMÃ‰ leading hair-care products will be developed entirely fordistribution to hair and beauty salons. Logos and presentation of theproduct range is first class and perhaps they are tested and manufacturedsolely for this brand name without other. The most effective raw materialsare used in production using the latest technology and adopting thehighest levels of hygiene. Most product formula is in obedience

with the health standards of the European Union as well as the UnitedStates Meals & Medicine Administration and is subject to ISO 9002certification.

The Promotion

Effective ‘point-of-sale’ exhibits are supplied FREE OF CHARGEfor customer revenue and your personal use, with freestanding screen unitshighlighting the unique quality and variety of your products andenhancing the quality of your sales and service. Incorporate this withFREE ongoing in-salon education and you have the perfect basis togrow your company for yourself, however, not by yourself. Lakme expands skin care products

Lakme, the Indian cosmetic makeup products giant has expanded kids of skin care products it marketplaces in Sri Lanka, and unveiled thecompany’s fresh international logo and image, Lakme’s localdistributor Hemas Marketing (Pte) Ltd., offers announced. Launched in Colombo earlier in may, the addition to theLakme skin care range would be the Lakme Adding nourishment to Cold Cream, Nourishing Body system Lotion, pH-Balanced Face Wash, Calamine Lotion, Sun Display Lotion and Hair Eliminator. Prior to the release of these goods, Hemas Marketing wasresponsible pertaining to the division of Lakme Maximum Moisturiser andLakme Deep Pore Detoxification Milk, which the company is going to continue tomarket in new packaging.

Support

Lakme East

is here

to give you all of the help and support youneed. Not mainly because we’re charitable, but because we need one another. By coming together, we can appreciate mutual achievement limited simply byambition and energy. For each of our part, we feel our on-going supportprogramme is subordinate to none.

All of us presently include two highly trainedStylist/Technicians frequently in the field making sure our beauty parlors aregetting all the help they require with the best possible product and trainingpossible, as well as direct access for the main technical European team. Ourwarehouse is consistently re-stocked to ensure products happen to be alwaysavailable pertaining to immediate delivery and at the keenest rates. “We will be committed to both you and your customers, providing thefinest hair care products offered. To Summarise

For anybody already involved in the hair care businessLakme offers an organic progression to broaden business prospectsand increase profits. Lakme East can make your job much easier by supplyingthe highest quality items, a totally trustworthy service, AS WELL AS acomplete program of specialist support that virtuallyguarantees the success ” all in one superb package. Interested? Lakme cosmetic makeup products

Lakme

is anIndianbrand of cosmetics, owned byUnilever. Lakme started out as a 100% subsidiary of Tata Olive oil Mills(Tomco), component to Tata Group, it was named after theFrench safari Lakme. In the time its institution, Indian aesthetic industry was rather nascent, andthere was a very small industry base. Simone Tatajoined the companyas movie director, and went on to become its chairman.

Once Tata’s observed abigger progress potential inside the retail market, and greater competitionfrom global firms in cosmetics, they enetered into a 50-50 jointventure withHindustan Lever Limited(the Indian additional of Unilever) in1995to form Lakme Handle. Lakme is promoting faces, thinking too

SHE HAS perhaps more media-shy than her once reticentnephew Ratan Tata. But when she really does meet the press, Simone Tatashows that she actually is as much on top of business and consumer problems asany high-quality CEO. OU met the previous chairman of Trent in heroffices in Bombay House in South Mumbai. And Mrs Tata almostcaught us on the incorrect foot, while she showed up five minutes early on for themeeting, armed with a file containing queries, answers, and hernotes.

All of us chatted with the Czarina of Indian business about a subjectthat’s close to her heart ” beauty. While managing overseer of Lakme inthe sixties and 1971s, Mrs Tata had been given a massive brief ” from onhigh, so to speak. “Lakme was launched on the request of Panditjiwho chosen to ban imports of cosmetics. All his friends in Delhistarted moaning and moaning, so he asked the Tatas to get out a

range of powders and perfumes. That was his comprehension of cosmetics ” powders and perfumes, she fun. Lakme has come a long way since then, but actually in these earlydays, Mrs Tata gone beyond the brief, in a market which consisted of only talcum dust, face natural powder and disappearing cream, Lakme wasahead from the curve. It introduced the Indian woman to color -launching lipsticks, nail enamels, foundations and more. “We thoughtthat it should be available for those who wanted it, and wereconfident the fact that day can come where it will be needed, sheexplained.

That did happen, but Mrs Tata admits that it got a in long run, with the real turnaround taking place only in the 1980s. “I didn’t have a benchmark, you had to enjoy it the way it emerged -as extended as you got the eyesight and as long as you might see theevolution in therest of the world. Competition would come along, withbrands like Pond’s, Max Aspect and Himalayan. “There was also afamous nail enameled surface called Cutex. Every toenail enamel was called Cutexwhether by Lakme or whoever, she reminisces. Although not too many of these early competitors are around today: “I imagine they gave up. We did not, she says. Lakme’s primary task was attitude transform.

“Makeup wasconsidered to be a method for attracting the male sexual and therefore verymuch frowned upon, she explained, and the brand’s marketing campaignsaddressed these taboos directly, with copy explaining that usingcosmetics didn’t imply one was “cheap. From a situation eventwenty years ago when makeup was obviously a special occasion item, it’s

today moved to becoming a part of every day grooming. “Most womenhave abandoned their grandmothers’ recipes. Readymade is seen as farquicker to apply and works more quickly. We are a generation of busywomen, she says. Mrs Tata hasn’t been in the beauty business for a time ” shestarted the Tata’s retail company Trent more than a decade ago ” yet she’s not really left itbehind.

During the course of our meeting, your woman had some rapid firequestions for us ” on what- on what cosmetics all of us used, andwhichbrands we favoured. When ET tried to change the desks on her, sheturned staunch loyalist. “It’s almost all Lakme ” I think I am just faithful to Lakme. But for one exception, she’d admit to applying just one-night cream thatis a non-Lakme product, because it’s a specialist formulation thatsuits her epidermis. But the lady wouldn’t uncover which one. “That’s a statesecret, is all she would say

Products

Face

Make Up

Lips

Improve Lip Shade

Lipgloss

Lipliner

Dual DefinitionLipColor ‘n’ Liner

Nails

True Wear Nail Enameled surface

Eye

|Eye Darkness, Liner & Kajal|

Lakme Natural Defense

Anti-Pollution System

Solutions

Detoxifying Facial Wash

Night Cream

Time Lotion

Serum

Cleansers

Sun Proper care

Sunlight Care

Body Care

Body-care

Matte Effect

Matte Impact

Hairnext

Discover Glow

Moisturizers

Moisturisers

Revlon, Incorporation. ” Organization Profile

Company Profile:

Revlon, Inc.

Ticker:

REV

Exchanges:

NYSE

2007 Sales:

you, 400, 95, 000

Major Industry:

Medications, Cosmetics & Health Care

Sub Market:

Makeup & Toiletries

Region:

USA

Employees:

5600Business Description

Revlon, Inc.. The Group’s principal activities are tomanufactures and sell an extensive array of makeup, skincare, scents, beauty equipment, hair color, anti-perspirants and deodorantsand various other personal care products. It operates in a single segment.

The Group also sells consumer products to U. S. army exchangesand commissaries and has a licensing business, pursuant to whichthe Firm licenses certain of it is key brands to third partiesfor complementary beauty-related products and equipment. Itsprincipal clients include huge mass quantity retailers and chaindrug and food stores, as well as specific department stores and otherspecialty stores, such as perfumeries. The Group sells encounter makeup, which include foundation, powder, blushand concealers, under Revlonbrand names. The products are sold much more than 75 countries

including in the United States, Italy, U. T, Australia, Canada, Mexicoand S. africa. HLL Targets Community Activities ForLakme ( June ‘7, 2002, FE) In a significant move, Hindustan Lever Ltd is upgrading itsonline promoting initiatives to promote its flagship brand Lakme incyber space. For starters, the business has relaunched its website”Lakmeindia. com” in an effort to connect with customers. In addition , HLL has also kicked off the community building exercises by launchingan online section entitled “My Lakme “at Lakme’s new Website”for the first time. HLL advertises to keep up with competition

Intensifying competition in categories like soaps and skin careis leading FMCG company Hindustan Lever (HLL) to aggressively upits adspend as its marketplace shares in these categories features slipped inthe six months via March to September.

Revlon Profile

Revlon is actually a world leader in cosmetics, skin care, fragrance andpersonal care which is a leading mass market cosmetics brand. Ourvision is to offer glamour, enjoyment and development throughquality goods at affordable prices. To pursue this vision, Revlon’smanagement team combines the imagination of a cosmetic makeup products andfashion business with the advertising, sales and operating system of aconsumer packaged goods business.

Our global brand namerecognition, product top quality and marketing experience have got enabledus to produce one of the strongest consumer company franchises in theworld, with the products sold in approximately 175 countries andterritories. Revlon’s brands include Revlon, ColorStay, New

Complexion, Revlon Age Defying, Almay, Ultima II and Flexand Charlie. Revlon started in 1932, by Charles Revson wonderful brother Joseph, along with a chemist, Charles Lachman, who led theL inside the REVLON name. Starting with an individual product ” a toenail enamelunlike any beforeit ” the three founding fathers pooled their meager solutions and developeda unique production process. Using pigments instead of dyes, Revlon was able to provide to female a rich-looking, opaque toe nail enamelin a multitude of shades under no circumstances before obtainable. Ownership

Ronald Perelman: 60% (77% of votes)

FMR Corp.: 20%Corporate governance

Current members from the board of directors of Revlon are: Adrienn Boyiensteins, Paul Bohan, Donna Drayerskeens, MereleFeldstrhoms, Howard Gillyhans, Matn Landau, CEO Lillian Orienbeck, David L. Perlmahnn Crucial Dates

1932:

Brothers Charles and Joseph Revson and Charles R. Lachmanestablish Revlon. 1935:

The company’s first ad appears in

The newest Yorker

magazine.

1940:

Lipstick is definitely added you’re able to send product line.

1955:

The company changes its name to Revlon Inc. and goes public. 1966:

U. S. Nutritional & Pharmaceutical Corporation is usually acquired.

2005:

Mitchum Co. is acquired.

2006:

The Charlie perfume is released.

3 years ago:

Revlon is sold to Pantry Pleasure, a subsidiary of RonaldPerelman’s MacAndrews & Forbes Holdings, and becomes a privatecompany. 2008:

ColorStay lip stick is presented.

2009:

Revlon makes an initial public providing of stock.

2010:

You can actually professional products line is sold.

A D

ail Polish Business Is Founded in 1932

Revlon’s initially beauty item was nail enamel. Opaque and long-lasting, it was a noticable difference over the more transparent, dye-basedproducts of various other manufacturers. Revlon’s nail polish owed itssuperiority to the usage of pigments, which in turn also allowed a wider colorrange compared to the light reddish, medium crimson, and dark red then obtainable. Initially, the newest “cream enamel came from the tiny Elkacompany, in Newark, New Jersey, a polish supplier to natural beauty salonsfor who Charles Revson began to are a product sales representative in1931.

Charles Revson and his big brother Joseph distributed Elkanail enhance as Revson Brothers. In a year, however , CharlesRevson chose to open his own nail polish business, going intopartnership with his sibling and a nail gloss supplier named CharlesR. Lachman, who offered the “l to the Revlon name. Revlon wasformed on March one particular, 1932. Revl

on a new keen trend instinct, honed by his seven yearsof sales experience at the Pickwick Dress Company in Ny. Coupling this kind of with his experience at Elka, he observed that thepermanent wave boom was producing beauty salons widely used andthat demand for manicures was rising together. He thereforetargeted beauty salons as a market niche”a fortunate choice whoseimportance could grow. Within its initial nine weeks, the company boasted sales of $4, 055. There was a sharp rise in revenue to $11, 246 in 1933, the yearthe business incorporated as Revlon Goods Corporation.

On the endof 1934, the company got grossed $68, 000. Simply by 1937, revenue multipliedmore than 40 instances. In that 12 months, Revson decided to enlarge hismarket by selling his toe nail polish through department stores andselected drugstores. This gave him access to even more affluent customersas well because those with a moderate amount of cash to spend onbeauty products. Formulating a saying he used for the

associated with hislife, Revson steered clear of cut-rate shops, selling his product only atpremium prices.

Marketing strategy

Postwar sales strategy, as well, was influenced by increases inspending and department store credit sales. Coming back again interest indress sparked you’re able to send twice-yearly toe nail enamel and lipstickpromotions, that were crafted in anticipation of the season’sclothing fashions. Each promotion showcased a descriptive color nameto tempt the customer, full-color distributes in fashion journals, colorcards demonstrating the range of colours in the promotion, and screen cardsreproducing or perhaps enlarging buyer ads.

Product packaging was designedspecifically for each line. The Fire and Ice campaign for fall season 1952 was one of the mostsuccessful. Its features included the cooperation of Vogue publication, which planned its November issue surrounding the lipstick and nailenamel, “push money directed at demonstrators in stores withoutRevlon revenue staff to insure total retail insurance coverage, and radioendorsements written in to scripts intended for performers including Bob Hopeand Red Skelton.

These efforts produced good publicity andhelped to raise 1952 net product sales to almost $25. your five million. The corporation received it is next enhance from its 1955 solesponsorship in the CBS television show The $64, 000 Issue. Though primarily reluctant to look ahead with this job, Revson waspersuaded by the accomplishment of compete with Hazel Bishop, whose support of This is usually Your Life was providing critical competition intended for Revlon’slipsticks. Getting a regular audience of 55 million people, The

$64, 1000 Question topped the ratings within a month of its debut. Revlon’s advertising budget for the year, $7. 5 mil, proved CharlesRevson’s adage that publicity had to be heavy to market cosmetics; because aresult of the television show, product sales of a lot of products increased 500percent, and net sales for 1955 grew to $51. 6th million, coming from $33. 6million one year previously. Takeover technique

The 1970s began with annual sales of about $314 million. TheCosmetics and Perfumes division, the six lines separately aimed, advertised, and marketed, was the industry innovator in all franchisedretail outlets. Revlon

fragrances, such as Norell and Intimate forwomen and Braggi and Pub for guys, had likewise become familiar to U. S. consumers. Revlon as well had a fresh line of wig-maintenance productscalled Wig Wonder. An essential 1970 buy was the Mitchum Company of Tennessee, company that gave you antiperspirants and other toiletries.

Mitchum joined the Thayer Laboratories subsidiary, earlier Knomark. Mitchum-Thayer division’s generally publicized products required a 1971advertising spending budget of $4 million. In 1973, Revlon introduced Steve, a perfume designed forthe working woman’s budget. Tailored for the under-30 market, Charliemodels in Ralph Lauren clothing personified the independent womanof the 1972s. Charlie was an instant success, helping to increase Revlon’snet product sales figures to $506 , 000, 000 for 1973 and to almost $606 mil

the following yr.

lip stick

lipgloss

lipliner

Foundation

Powder

Blush

Concealer

Mascara

Eyeshadow

Eyeliner

Browcolor

False Eyeslashes

Nailcolor

Nailcare

Artificial Nails

Haircolor

Beauty Equipment

Perfume

AIMS OF EXAMINE

î€€

To find out the impact of Lakme and Revlon informativeCosmetics Products for the brand switching behavior of theconsumer. î€€

To study the effect of Consumer Pleasure on themarketability of Cosmetics. î€€

To know the effect of various dazzling features on buyersbehavior. î€€

To be aware of the multimedia access by consumers to learn aboutCosmetics Goods.

î€€

To know several cosmetics range of products in the marketlevel for Cosmetics (Nail Enamels, Lotions, Shampoo). RESEARCH TECHNIQUE In the present analyze stratified sample was done and stratawere formed on such basis as the age, sex and occupation of therespondent among the strata formed was done random sampling forthe collection of major data. Sample was considered only in the Agra todetermine the frame of mind of customers to importance of brandingin modern marketing.

The investigator truly based on hisconvenience do the sample. The folks were approached and thedata was accumulated from them by the means of customer survey. Sample device was generally each of these customers, which can be usingand/or knowing about cosmetics of Revlon or Lakme in Agra.

Sample size is 100 participants. Sample techniques were ease based as a result of time and costconstraints.

Analysis Design

The research design is the standards of method andproducers intended for acquiring the info needed. It’s the framework, which in turn determines the course of action toward the collection andanalysis of required data. This framework is usually to ensure that therelevant data are collected accurately in an monetary manner. installment payments on your Data Collection ( Main & Extra ): –

Data was collected from both main and extra sources. Pertaining to collecting major data consumer survey offers conducted in Agracity by making use of a established questionnaire. Keeping in viewthe nature of study, set of questions method is identified to be mosteffective.

Marketing Strategies of Revlon & Lakme

Classifying Cream as A+, A. N. C intended for Lakme and Revlon selection.

Relative analysis of width & depth of Lakme and Revlonproducts & its Competition for each market. ¢

Finding out potential markets & retail outlet to increasecoverage of Lakme and Revlon item The task Assigned to US is “Identification of External Factorswhich effect the organization with particular selling with the Lakme andRevlon Company.

The objective behind this project was to understand the various ExternalFactors that effects the organization. Elements like-1-Government Policy2-Competitors3-Quality4-Economic Factors5-Social Factors6-CustomersWe also have to know the dimensions of the mission and vision with the organizationand also need to the examination of the product sales position.

STRENGTHMarketing & Revenue

determination to improve, Expand and excel: –

All India network of sales and distribution with service reachingto two hundred thousands of outlets by way of a network of twelve hundreddistributors. Twenty- A single Depots spread across the country integratedthrough a single THAT network. A 300 plus professional field force portion the suppliers andthe primary retail stores frequently. Marketing Division comprising of seasoned professionalsever adaptive to advertise dynamics.

Association with top of the range advertising agencies tocommunicate and connect the brands towards the consumers. Technology Center Featuring and preserving the worldwide quality that theconsumer deserves- Qualified staff of technologists and experts endeavoring toadapt formulations, develop new products & packaging.

Very well equipped laboratory to control and meet the internationalquality standards of our products. Buyer Preferences of CosmeticsToplines

î€‚

Buying Personal preferences

î€‚

Among cosmetics, more than half the customers wantLipsticks one of the most. Nail Polish is a distant second. î€‚

The middle of and High quality price range will be the most preferred.

î€‚

Promoting Recall

î€‚

Only Lakme ads remembered significantly by consumers atthe unaided level. î€‚

When caused for makeup, Lakme advertisings dominate thetop of head ad recollect among customers. Revlon advertising alsorecalled visibly. î€‚

Brand Tastes

î€‚

Lakme is the simply cosmetic manufacturer getting significantbrand recall with the unaided level. Revlon and L’Orealrecalled substantially. î€‚

When prompted for cosmetics, Lakme dominates thecategory in consumer heads in a big way, whether it is for brandrecall or intended for intention to get. Revlon a distant second onboth counts.

Promotional schemes proposed by Lakme andRevlonPromotions have surfaced as the most inexpensive andeffective approach to establish an individual rapport with your customers. They have always been an integral part of the buyers product s i9000 game, butnowadays, it’s like one cannot buy a tooth comb without havingto tote a detergent bar home too. A gift on the festive occasion orfree together with the purchase of some product moves miles in leaving afavourable mark factor of your buyers.

Marketing mind are exploring the effectiveness of each andevery item as a surprise to boost revenue. This craze has led to a delugein the range of ground breaking products getting into this market. Infact, thetype of products entering the gifting and promotional category issimply mind-boggling and vary from product to product. The kind of products offered as a advertising item range between a small ball pen toexpensive electronic items. Infact, the meaning of the term giftseems to obtain attained a wider which means. People often offer justabout any thing underneath the label “Free Gift Inside.

Value Understanding could be one reason why this kind of freebie strategyis more effective. Five rupees off means five rupees significantly less to themanufacturer, but a gift item which usually sells pertaining to five rupees might besourced for just Rs. 1- 2, making the offer a lot more cast successful. Large MNCs like the Levers, Godrej, Philips, revlon and so forth have resortedto giving their own lesser known brands free with the popular

brands and conversely. This quickly tends to echo a bettersales volume as far as both the brands are concerned. The companiestend just to save their promotional expenses and utilise the same togenerate better sales in the respective brands. This craze is extensively practiced by electronic market. The companies just like AIWA and Videocon have been known to offerirresistible freebies just like: a cascos or a little sound system totally free onthe purchase of a colour tv set, over 15 CDs totally free with a purchaseof a sound system etc . This kind of moves by simply these companies forcedbetter-established brands just like Onida etc . think on the feet.

This trend comes in as being a zephyr for the lesser well-liked brandsstriving to ascertain themselves in the market. Companies thatcannot invest huge sum in promotion or perhaps cannot afford to engage ina substantial sampling work out simply place with better-known brandsfor many to be provided as freebies. This provides a mutualbenefit for both the parties, together achieves better sales when theother achieves better coverage at a really nominal expense.

There is usually a small amount of fermage of a fewlesser-known brands in such physical exercises, but all the pieces The latesttrend as a advertising strategy that has set the marketing arenaabuzz is tournaments. Every second brand seems to be running a contestto actively entail the buyer in his brand. The prizes given out bycompanies in contests cover anything from gold, expensive diamonds to automobiles, homes andfree trips in foreign countries. The companies will be tying up big celebs and runningcontests where the buyer gets to dine with his favourite star about

winning the contest. Lately Axe for it’s label of deodorant ‘Vodoo’actually booked a far away isle in Kerela and organised the longestdance party. Consumers had to appropriately answer the questions in theform put into its pack to qualify for this party. Another womens wearstore ‘Scullers’ actually happened to run a competition for the women in Bangalorewhere you can actually design and style a dress of their choice ” surfaces, trousers, capris, skirts and shorts ” and have this hit the ScullersWomens wear shelves. Infact a leading plastic company Lakmealso ran the same promotion in which customers created a shadeand give it the name of their choice.

It is not necessarily only the customer who is being lured by suchmarketing gimmicks. The companies are running extensive schemesfor the sellers too. Bells ceramics acquired recently organised a largestparty in the ceramics industry for their dealers by ‘Tikujini’sWadi’, Thane. The retailers along with their complete family had been invited to thisparty.

Apart from luscious appetizers there was a whole lot of entertainment activities like video games, competitions and so forth for children. Yet at the end of the day what emanates while the greatest query is, the companies may do not doubt recharged a premium to get theirproducts and services previous but how safe light beer by partaking insuch techniques? Are the businesses really benefiting by compromising ontheir profit margins? Or is it as one of a buyer puts it inch They havebeen charging exorbitant premiums before, its time they returnedsome. -No you are likely to know besides the equine himself

Data Analysis of Customer’s

1 . Do you use cosmetics?

Yes, 80No, 20YesNo

Interpretation:

100% participants in use cosmetics products their very own 80 percentcustomer called yes and 20% customer known as No .

(Q2) What many products of Revlon do you employ?

2030354501020304050

Shampoos Lotions Toenail enamels Lipstics

RevlonRevlon

(Q3) What all the products of Lakme will you use?

30403448

05101520253035404550Shampoos Creams Nail enamels LipsticsLakmeLakme

(Q6) Are you satisfied with the products of Lakme?

Yes, 65No, 35YesNo

(Q7) Are you content with the products of Revlon?

Yes, 45No, 55YesNo

(Q8) In future what sort of incentives brings in you?

562318150102030405060

Quality Cost Discount Gives

DATA ANALYSIS OF DEALER’S

1 ) How did u get the dealership for the particular item?

15332329010203040

Hoardings Advertisements Pamphlets Any other

2 How you advertise your products?

21312536010203040

ThroughdisplaysFree Trials Discounts Some other

3 Which company you prefer the most?

20302826051015202530

Lakme Revlon None Any other

4. According to margin which company is providing you good revenue margin? 5030101501020304050

Lakme Revlon None Any other

RESTRICTIONS OF THE RESEARCH

1 . The set of questions has been chock-full by the individuals whoused Lakme of Revlon Products. This constraint need to havehampered the research finding in preference of peoples havingPersonnel & Health Care. 2 . The random testing includes even more people, since the peopleare mainly used Lakme of Revlon Products.

This led a opinion infavour of folks and affect the study finding. 3. The overall question has more true rendering than thedetailed question. This might have saved the obtaining of thestudy from devilling to a lot of from fact. 4. As some of the arbitrary sample people are not sincerewhile writing responses and should have affected the finding. five. Since it can be impossible to decide on all areas in people inrandom sample. This kind of constraint could have affected the studyfinding.

SUGGESTIONS

I would really like to advise few details over which a thought may begiven to overcome that drawback as a result of which some of the problemsare confronted by the items of Lakme and Revelon Products. 1 ) Company should encourage fixing the user’s complaint. Client satisfaction should be the greatest aim in order that customercomplaints should be removal. installment payments on your Promotion simply by local advertisement can also help out with promotingSales of the products. several. More promotional schemes must be introduced can be. 4. Regular feedback should be taken in order that all the challenges canbe quickly removed. 5. The company ought to provide good margin for distributorship.

LOCATING

The items of Revlon Groups of Businesses are the leadingchoice in New Agra and it is far ahead from its opponents in terms of buyers. The products of Revlon Sets of Companies arepreferred because of its low cost and easily available. While otherbranded companies merchandise are not recommended due to high price andbrand dedication. The advantages which the products of Lakme Sets of Companies stocks over other branded companies products happen to be asfollows. 1 . The products of Revlon Groups of Companies are preferredbecause of it is low price and simply available.

Whilst otherbranded products are not recommended due to high price andbrand dedication. 2 . These products of Lakme Groups of Businesses are easilyavailable in easy payments and had an excellent after salesretailer services. several. People who are more conscious about their health are moreaware about products and as a result prefer the goods of Revlon Groups of Companies. 4. Users of staff & Health care products likewise

generallyprefer for buying these products of Revlon Groups of Corporations.

CONCLUSION

The overall average sales of Revlon Items are 54. 9% in allmarkets and Lakme Products are forty five. 1% in most markets. The standard sales in different markets will be as follows: – î€

The average Revenue Across East Agra markets are 55. 2%respectively. î€

The standard Sales across West Agra markets happen to be 48. 9%respectively. î€

The average product sales across North Agra market segments is forty two. 1%respectively. î€

The average sales of Lakme & Revlon across South Agramarkets is 37. 2 % respectively. î€

The figure expose that Lakme & Revlon has great marketpenetration in all of the most all the marketplace covered in the surveywhere when compared to its contests, Like HLL, NIVEA andOthers. î€

Still there exists a need to Showcase Lakme to succeed in at the standard of product like ponds, pears etc . “Monthly survey should be conducted to improve its brandimage and boost customer loyalty.

BIBLIOGRAPHY

The fact of the statement, are inspired and gathered by thesesources, listed in this chapter, not really fully although partially as advisory remarks. BOOKS

KOTHARI C. R.; SIMPLY BY RESEARCH METHODOLOGY, NEW PADMAPUBLICATION, NEW DELHI. WEBSITES

www.lakmeindia.com

www.revlon.co.in

BUYERS QUESTIONNAIRE

1 . Do you use cosmetics? (a) yes(b) No2. What all the products of Revlon do you really use? (a) Shampoo(b) Toe nail Enamel(c) Lotion(d) Lipistics3. What

all the products of Lakme do you employ? (a) Shampoo(b) Nail Enamel(c) Lotion(d) Lipistics4. How u come to be aware of about all the products of the organization? (a) Advertising(b) Hoardings (c) Brand Image5. Reasons for getting the particular goods of the business? (a) Better Quality(b) Easy availability(c) Low rates(d) Brand Image6. Are you satisfied with the merchandise of Lakme? (a) yes(b) No7. Will you be satisfied with these products of Revlon? (a) yes(b) No8. At a later date what type of offers will attract you? (a) Quality(b) Price(c) Discount(d) Offers

DEALER’S QUESTIONNAIRE

1 . How did u get the dealership for this product? (a) Hoardings (b) Advertisements(c) Pamphlets (d) Any Other2 How you will advertise your items? (a) Through displays(b) Cost-free Samples(c) Discounts(d) Any Other3 Which company you like the most? (a) Lakme (b) Revlon(c) None(d) Any Other4. According to margin which company is providing you goodprofit perimeter? (a) Lakme (b) Revlon(c) None(d) Virtually any Other5.

According to you which company provides better quality? (a) Customer demand (b) Brand Image(c) More income margin(d) Advertising(e) All above6 Why you retain products of the particular firm at your store? (a) Consumer demand (b) Brand Image(c) More earnings margin(d) Advertising(e) All above7 According for you which industry’s product sales the most? (a) Shampoos (b) Creams (c) Toenail enamels (d) Lipstics8. Are you satisfied with your company you prefer? (a) Yes(b) Zero

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INTRODUCTION

Within a short span in the last five-six years, the application of cosmetics byIndian

buyers has increased significantly with more and even more womenand guys taking greater interest in personal grooming, increasingdisposable incomes, changing life styles, impact of dish televisionand increased product decision and supply. With the demand for cosmeticson the rise and the opening up in the market to foreign companies, many of the world’s popular cosmetics brands moved into the Indian market in theearly and mid-nineties and a few more possess set their very own sights in India. This kind of cosmetics and personal care sector has been growing at anaverage rate of 20 % for the last few years. The developing Indiancosmetics industry offers appealing prospects intended for international brands.

Thegrowth rate in the cosmetic makeup products market displays an increasing demand forbeauty care products in India. Perfumes and fragrances, skin care, and haircare products are a couple of the major sectors with appealing prospects forU. S. businesses. Penetration of all cosmetic and toiletries is extremely low in India. Current consumption of many goods is very well below those of many countriesin Asia. The low market penetration of many cosmetic makeup products and personal careproducts offers room for growth. The Indian toiletries market is welldeveloped and dominated by simply major multinational companies and a fewlarge Indian players.

The metropolitan population with increasing purchasing power is definitely the majorforce driving demand for cosmetic makeup products and toiletries. India is an extremely price-sensitive market and mass-market products constitute the major component to thecosmetics and toiletries market. India’s transfer of cosmetic makeup products and toiletriesand intermediate unprocessed trash is around US$ 120 , 000, 000, of which the U. T. has a reveal of approximately 10 %. The objective of the study reportis to assess the consumer fulfillment level of different brands, particularlyfocused on the Lakme and Revlon products Marketplace Overview

The existing size of the Indian cosmetic market is roughly US$600 mil. Of this, the fastest developing segment can be cosmetics, accountingfor around US$ 60 million of the industry. Industry sources estimate a rapidgrowth price of 20% per annum throughout different sectors of thecosmetics industry showing an increasing demand for all kinds of beautyand personal product.

Growth comes mainly through the low andmedium-pricedcategories that are the cause of 90 percent of the cosmeticsmarket in terms of volume level. Even with a 20 percent average growth rate, the every capitaconsumption of cosmetics is extremely low in India. Current per capitaexpenditure about cosmetics is approximately US$ 0. 68 cents as compared toUS$ 36. 65 in other Parts of asia. However , with changing life styles, higher throw-away incomes, elevating advertising, penetration of satellitetelevision, awareness of the western world and growing importance of

beauty pageants, there have been significant changes and use of cosmeticsis on the rise. Also, with the increase in the American indian fashion world and thegrowth inside the television sector, there has been a greater in demand forprofessional beauty maintenance systems. Cosmetic businesses in India are placingincreasing emphasis on market research and concentrating on new marketsegments such as teens, men and young ladies. Cosmetics constitutethe high expansion segments. Nail enamels and lipsticks account for around65 percent of total color cosmetic sales in India.

Lakme, a brand originallyintroduced by the Struktur group of India, now bought over simply by Hindustan Lever(HLL) of the Unilever group, Tips & Toes and fingers, another household player, andRevlon dominate the US$ sixty million color cosmetics market. Multinationals, Revlon of the U. S. and L’Oreal’s Maybelline has a dominating share of thesmall superior lipsticks and nail enamels market.

Mass-market productsaccount for a major discuss, while the high quality segment accounts only for vert 9 percent in lipsticks and a few per cent in nail enamels. Lipsticksaccount for nearly a third in the market for US$ twenty-one million, as the marketfor toe nail enamels is estimated for around US$ 23 , 000, 000. The color cosmeticssegment is very competitive and provides a high transmission level of 80 percent. Most other cosmetic products are approximated to be used by less than 40percent in the consumers. Industry Trends

Cosmetics are not only the domain of ladies any longer and Indianmen too are significantly taking to the use of increasingly more body canisters, perfumes and other cosmetics. With rising demand from men, the Indian

market is receiving enlarged and a lot of players will be coming out with

cosmeticproducts specifically skin care products for a man. Import Industry

Costs for importing products are much higher than generating it in thecountry. India allows admittance of brought in cosmetics without any restrictionsbut the typical import tariff on cosmetic makeup products products is currently very high at39. 2 percent.

This makes brought in products very expensive for mostconsumers. Most foreign cosmetics businesses selling premium brandshave had a difficult time developing the low volume level premium marketplace inIndia. A large number of had to re-work price strategies towards the mass segment. Price is not the sole reason in charge of their concerns. Poor assessmentof the size of the upper middle and high-income groupings, and pricesensitivity even within just these organizations, had included with their problems. Competition

The Indian cosmetic market, which has been traditionally astronghold of a few significant Indian players like Lakme has found a lot of foreign entrants like Revlon to the market within the last decade. India is usually avery cost sensitive industry and the makeup products and personal treatment productcompanies, especially the new traders have had to exercise newinnovative ways of suit American indian preferences and budgets to establish ahold on the market and set up a niche market for themselves.

Given the price-sensitivity of the Indian consumer who carry out notnormally choose to fork out a big sum in the past, many cosmeticcompanies launched their products in smaller pack sizes to make themmore affordable. Lakme and Revlon were the first in line to introduce tiny pack

sizes. Revlon introduced its small-range of almost eight ml toenail polishes and lipsticks, and was quickly followed it its technique by key Indian companies as well. Small pack sizes have proved to be very popular in the Indian industry as itoffers a consumer decrease purchase cost and the opportunity to try newproducts. THE ADVERTISING CONCEPT

The Marketing Concept was born out of the awareness that marketingstarts while using determination of consumers wants and wishes with thesatisfaction of those wants. The concept places the consumer both at the beginning and the end with the business cycle.

It stipulates that any kind of business must be organizedaround the marketing function, anticipating, exciting andmeetingcustomer’s requirements. The customer, not really the corporation should be thecentre from the business galaxy. A business are not able to succeed by simply supplying products thatare not properly created to serve the needs from the customers. Only theMarketing Concept is capable of keeping the organization free of charge frommarketing myopia.

MARKETING STRATEGY

Lakme: To Strongly Location The Brand On The Youth Program. Lakme Button is about to revive it is youth-oriented brand, Elle 18. Having position the brand in `maintenance’ mode, this trademark HLL wasfocusing on Lakme. Speaking to Organization Line

, Mr. Anil Chopra, Vice-President, stated: “Weare relooking at the Elle 18 manufacturer. Launched over 10 years ago, Elle 18 targeted the first-time cosmetic user andcurrently sports two product lines composed of lipsticks and nail enamel. In the first 36 months, Elle 18 registered razor-sharp growth prices and thepurpose was to make a new segment of consumers, said Mr Chopra. At that point of time, Elle 18’s main competitor in the youth-basedcosmetics marketplace was Suggestions & Feet, a brand that may be almost non-existenttoday. Pricing approach

With a costs that is nearly one-third that of Lakme, Elle 18, recently, has also removed a advertising campaign based on its products. There was a change in the strategy in past times. While Lakme hasbeen high on innovation, Elle 18 has been on repair mode. Thebrand has been developing at a reduced rate than Lakme. But now we are today

relooking for Elle 18 as there may be still not any brand that is so sharply positioned onthe youth program, explained Mr Chopra. There was a conscious selling price differential between brands toattract the initially generation users of cosmetics. So , when a Lakme Lipstickwould provide an MRP of Rs 165, an Elle 18 Lip stick was pegged at Rs 55. In the mean time, Lakme Lever continues to improve for its existing rangeof skincare and color cosmetics beneath the Lakme company.

It lately relaunched its skincare selection under the name ofLakmeFundamentals. While you cannot find any new product, we will be upgrading the existing skincare range with fresh formulation and packaging, Mr Chopra said. In color cosmetic makeup products it has roped in artist Sabyasachi Mukerjee tounleash the `Free Spirit’ range within its winter collection.

“The overall natural beauty market continues to be growing among 15-20 percent but we’ve been growing greater than the market. However, it is the salon business that has been registering thehighest growth prices for Lakme Lever. With a small base, our salon business have been growing the fastest, Mr. Chopra said.

There are strategies to have 100 Lakme hair salons and spas by the end in the yearfrom the existing 92 beauty parlors across the country. Besides, Lakme Button intends combining its hair-care portfoliolaunched this past year under the Lakme Hair Following brand. We do not wish to add to existing hair care products in the market. The rand name has been launched in the hairstyling category and we want tocreate awareness and educate the consumers devoid of confusing these people withmore items, stated Mr Chopra. Lakme Restages Its Ie

Its transformation sketch has just a few strokes ” pick up the fashionplatform, spruce up the supply-chain, and test the agricultural waters. High priestess of sacred Indian temple satisfies English army officerwho’s unwittingly strayed into holy earth.

They fall in love. Her orthodoxfather promises vengeance¦ That’s the story of Lakme, a 19th century operawritten by Frenchman Leo Delibes, that Simone Struktur borrowed thename Lakme (French for Lakshmi, the name of the priestess). By 99, the world appeared set for any revised version of the work. Simone Tata was no for a longer time on the scene. And a home-grown fashion brand-often personified as the high priestess of fashion in the country-had beensold to a multinational company whose provenance was English, well, Anglo-Dutch, actually-Hindustan Lever Limited (HLL).

Worse, with HLL not appearing too enthusiastic about the brand-thecompany, naturally, denies this-Lakme, the brand viewed all set to followthe soul of Lakme the opera (a tragedy). Lever was right. The aria, as now apparent, wasn’t quite over. Standing up amidst the jamboree of what is, perhaps, India’s

first fashionsummit, the Lakme India Style Week (LIFW for short), Anil Chopra, 51, the affable Movie director who mind Lakme Button Ltd can be bullish about the brand’snew positioning: By taking on the fashion and romance platform, we certainly have, in a way, not only taken a lead (over others), nevertheless also got a virtualownership of this plank.

It will probably be very difficult for almost any other brand to adopta similar way. And reactions towards the born-again Lakme at the LIFW didsuggest that Chopra plus the brand were on to a good thing. Lakme is atthe front of product-innovation. Almost everyone has a Lakme-something within their (cosmetics) collection, gushes Mumbai-based fashionchoreographer Lubna Adams. So , can be Lakme back? Getting the target right

A bit of Lakme history: in 95, Lakme Limited (a Acara susunan acara Groupcompany) and HLL shaped a 60: 50 venture Lakme Handle that would marketand distribute Lakme’s products. Over 10 years ago, Lakme distributed its brands (and the50 per cent it owned in the JV) to HLL, renamed itself Trent and joined adifferent organization (retail). Only, the years between 1995 and 2000 noticed HLLwrestling with several difficulties with a bearing on Lakme’s future.

The FAQs: With Ponds becoming part of HLL, what happens toLakme’s skincare business? What does Lever’s launch of Aviance imply forLakme? And why is it so hard to find Lakme products? Chopra accepts that distribution is the company’s Achillesheel for some time: The supply-chain hasn’t been as solid as it shouldhave been, but that has been the result of our initiatives to shift andreintroduce the brand.

The positioning little, although intricate, is clear: Fish ponds is Lever’s primary cosmetic brand; Lakme, its apparitional colourcosmetics brand, which also offers a presence in cosmetic. The ‘aspirational’ qualification would mean Lakme could compete atwhat the company conditions the ‘upper-mass’ (premium) end of the colourcosmetics spectrum (products priced among Rs eighty five and Rs 250) where aslew of competitors, which range from Revlon (through Modi Revlon) toChambor, happen to be slugging it.

Says Meghna Modi, dua puluh enam, ExecutiveDirector, Modi Revlon: The numbers state it all. In accordance to ORG-MARG’sretail audit, we now have an 84 per cent discuss of the premium end from the colourcosmetics industry. Chopra is speedy to rubbish this claim; he says ORG-MARG does nothave a representative sample of the 60, 000 stores throughwhich color cosmetics can be purchased in India. Likely result by the approach

The premium segment, nevertheless , is just a piece of the Indian marketfor shade cosmetics (estimated size: Rs 275 crore). Today, the companyhas three brands: Lakme itself, which is positioned as a fashion-brand;

Elle 18, containing enjoyed accomplishment as a college-girl brand; and Orchid, asuper-premium brand that hasn’t genuinely seen much excitement seeing that its1999-relaunch. The business plans to re-re-launch Orchid by end-2000, and is test-marketing Elka, your brand targeted at the lowest-end from the colour cosmeticsmarket. The brand, Chopra claims, could also catalyse Lakme’s entry intothe hinterland, but only if tests show there exists a rural industry for colourcosmetics. Says Nikhil Vora, twenty eight, Portfolio Consultant, Sharekhan. com: Thoughrural markets are big potential, an organization has to imagine segmentscarefully.

Virtually any expansion in to new areas should be validated by earnings. Lakme will remain a loner in the Lever stable: Unilever does not havea presence in the colour makeup segment. This means Lakme Handle willhave to depend on a unique kitchen garden. But a focused-most of itsskincare organization and all of its exports organization have been used on byHLL-Lakme does seem to be on a come-back trail. It can still the second act, but this opera could well possess a happy closing.

Lakme’s Account

Lakme is anIndianbrand of cosmetics, owned byUnilever. Lakme started out as a fully subsidiary of Tata Group(Tomco), it was given its name theFrench internet explorer Lakme. At the time of its institution, Indian plastic industry was rather nacent, and there was a very tiny market foundation. Simone Tatajoined the company while director, and went on to get itschairman.

The moment Tata’s did find a bigger expansion potential inside the retail market, and greater competition from global companies in cosmetics, they eneteredinto a 50-50 joint venture withHindustan Handle Limited(the Indiansubsidiary of Unilever) in1995to form Lakme Handle. In1998Tata sold of there stakes in Lakme Leverto to HLL, for Rs 200 Crore (45 , 000, 000 US$), and went on to produce Trent and Westside. A split century before, as India tookher measures into flexibility, Lakme, India’s first magnificence brand was born.

At atime when the natural beauty industry in India i visited a nascent stage, Lakmetapped into what would turn out to be amongst the leading, high consumerinterest segments in the Indian Market ” that of skincare and cosmeticproducts.

Choose a potent mixture of foresight, study andconstant advancement, Lakme has grown to be the industry leader in thecosmetics industry. Lakme today has grown to possess a wide variety of goods andservices that cover all facets of beauty care, and arm the consumer withproducts to treat herself from head to foot. These include items for

the lips, nails, eyes, deal with and epidermis, and companies like the Lakme BeautySalons About LAKMÃ‰

The Carreras family set up LAKMÃ‰ Makeup in 1997 and isindependent, self-financed and family owned. The family offers over forty yearsof making experience in salon products. Lakme East

a regionaldistributor of Lakme Makeup products with its primary office in Colchester isconveniently placed to provide you considering the guidance support andsupport you will ever require.

The ProductsLAKMÃ‰ leading hair-care products will be developed exclusively fordistribution to hair and beauty salons. Personalisation and presentation of theproduct range will be class plus they are tested and manufactured only forthis manufacturer and no other. The very best recycleables are used inmanufacture using the latest technology and taking on the highest levels of hygiene. Most product formula is in compliance with the overall health standardsof the European Union and the United states of america Food & Drug Administrationand is controlled by ISO 9002 certification.

The Promotion

Powerful ‘point-of-sale’ displays will be supplied ABSOLUTELY FREE forcustomer sales and your very own use, with freestanding display unitshighlighting the first quality and variety of the products and enhancingthe quality of the

product sales and service. Combine this with FREE OF CHARGE ongoing in-

salon education and you have an ideal basis to grow your business foryourself, however, not by yourself. Lakme expands skincare productsLakme, the Indian cosmetics giant provides expanded kids of cosmetic products that markets in Sri Lanka, and unveiled you can actually newinternational brand and image, Lakme’s local distributor Hemas Marketing(Pte) Ltd., provides announced. Released in Colombo earlier this month, the conjunction with the Lakmeskin care selection are the Lakme Nourishing Cool Cream, Nourishing BodyLotion, pH-Balanced Face Rinse, Calamine Gel, Sun Display screen Lotion andHair Remover.

Prior to the launch of these products, Hemas Marketing wasresponsible for the distribution of Lakme Optimum Moisturiser and LakmeDeep Ouverture Cleansing Dairy, which the business will carry on and market innew packaging.

Revlon Profile

Revlon is actually a world leader in cosmetics, skin care, fragrance andpersonal care which is a leading mass market cosmetics brand. Each of our vision isso provide glamour, excitement and innovation through quality items ataffordable rates. To go after this vision, Revlon’s management teamcombines the creativity of any cosmetics and fashion firm with themarketing, sales and operating system of your consumer packed goodscompany. Our global brand recognition, product quality andmarketing experience include enabled all of us to create one of the strongestconsumer brand franchises in the world, with our goods sold inapproximately 175 countries and areas.

Revlon’s brands includeRevlon, ColorStay, New Complexion, Revlon Age Defying, Almay, Ultima II and Flex and Charlie. Revlon was founded in 1932, by Charles Revson and his brother Paul, along with a chemist, Charles Lachman, who led the “L inthe REVLON name. Starting with a single merchandise ” a nail teeth enamel unlike virtually any before that -the 3 founders put their meager resources and developed a uniquemanufacturing process.

Using colors instead of chemical dyes, Revlon managed tooffer to woman a rich-looking, maussade nail teeth enamel in a wide variety of shades hardly ever beforeavailable. Revlon’s first natural beauty item was nail teeth enamel. Opaque and long-lasting, it had been an improvement within the more clear, dye-based goods of

various other manufacturers. Revlon’s nail shine owed their superiority towards the use of pigments, which as well allowed a wider color range compared to the light crimson, medium reddish colored, and dark red then offered. Initially, the newest “creamenamel originate from the small Elka business, in Newark, New Jersey, a polishsupplier to beauty salons pertaining to whom Charles Revson began to work as asales representative in the year 1931. Charles Revson and his big brother Josephdistributed Elka nail shine as Revson Brothers. Within a year, nevertheless , Charles Revson decided to available his very own nail polish company, heading intopartnership along with his brother and a toe nail polish dealer named Charles

R. Lachman, who added the “l to the Revlon name. Revlon was formedon March you, 1932. Revlon had a keen fashion behavioral instinct, honed by simply his several years of product sales experience at the Pickwick Gown Company in New York. Coupling thiswith his experience by Elka, he noted the permanent say boom wasmaking beauty salons widely used and that demand for manicures wasrising in tandem. He therefore targeted beauty salons as a market niche”afortunate choice in whose importance might grow. Inside its initially nine weeks, the company boasted sales of $4, 055.

There was a pointy rise in revenue to $11, 246 in 1933, 12 months the companyincorporated as Revlon Products Firm. At the end of 1934, thecompany had made $68, 000. By 1937, sales multiplied more than 40times. In that 12 months, Revson chosen to enlarge his market by retailing hisnail polish through department stores and selected drugstores. This gavehim access to even more affluent customers as well as people that have a average

amount of money to pay on beauty items. Formulating a maxim hefollowed for the rest of his life, Revson steered free from cut-rate shops, selling his product only at superior prices. Web marketing strategy

Postwar sales strategy, also, was inspired by raises in spendingand department store credit sales. Going back interest in gown sparked thecompany’s twice-yearly fingernail enamel and lipstick promotions, which werecrafted in anticipation of the season’s apparel fashions. Every single promotionfeatured a descriptive color name to tempt the customer, full-color distributes infashion publications, color greeting cards showing the product range of colors in thepromotion, and display greeting cards reproducing or perhaps enlarging client ads. Product packaging was designed specifically for each collection.

The Fire and Ice promo for fall 1952 was one of the most powerful. Itsfeatures included the cooperation of Style magazine, which planned itsNovember issue about the lipstick and nail enameled surface, “push money given todemonstrators in stores without Revlon revenue staff to insure complete retailcoverage, and radio real reviews written in to scripts to get performers suchas Bob Expect and Reddish colored Skelton.

These kinds of efforts created excellent publicityand helped to make 1952 net sales to almost $25. 5 mil. The company received its subsequent boost from its 1955 singular sponsorshipof the CBS television show The $64, 000 Problem.

Though primarily reluctantto proceed with this kind of project, Revson was persuaded by the accomplishment of rivalHazel Bishop, whose sponsorship of the is Your Life was offering seriouscompetition intended for Revlon’s lipsticks. Attracting a weekly market of 55million people, The $64, 000 Question capped the evaluations within several weeksof its debut. Revlon’s advertising budget to get the year, $7. 5 , 000, 000, provedCharles Revson’s adage that publicity had to be heavy to offer cosmetics; asidor result of the television show, sales of a lot of products increased 500percent, and net sales for 1955 grew to $51. six million, from $33. 6 millionone year previously. Takeover strategy

The 1970s commenced with total annual sales of about $314 mil. TheCosmetics and Fragrances split, its 6 lines separately aimed, advertised, and sold, was the sector leader in every franchised retailoutlets. Revlon fragrances, such as Norell and Romantic for women andBraggi and Club for men, acquired also become familiar to U. S. consumers. Revlon also a new new type of wig-maintenance items called WigWonder. An important 1970 acquisition wasthe Mitchum Company of Tennessee, makers of antiperspirant and other toiletries. Mitchum became a member of the ThayerLaboratories subsidiary, earlier Knomark.

Mitchum-Thayer division’swidely advertised products essential a 1971 advertising budget of $4 , 000, 000. In 1973, Revlon introduced Charlie, a fragrance created for theworking women’s budget. Tailored for the under-30 market, Charlie modelsin Ralph Lauren clothing personified the independent girl of the 1970s. Charlie was an instant success, helping to increase Revlon’s net sales figures to$506 , 000, 000 for 1973 and to almost $606 mil the following yr.

Strategy formula framework

RevlonLakme

CRITICALSUCCSESFACTORWEIGHTRATINGWEIGHTEDSCORERATINGWEIGHTED- SCORE

PRICE0. 12-15 30. 4540. 60FINANCIALPOSITION0. 12 30. 4340. 40CONSUMER LOYALTY0. 10 45. 4040. 40ADVERTISING0. 10 30. 3030. 30PRODUCTQUALITY0. 10 forty. 4030. 30INNOVATION0. 15 31. 4530. 45MARKETSHARE0. 10 forty five. 4020. 20MANAGEMENT0. 06 40. 1830. 18GLOBALEXPANSION0. 15 30. 4540. 70 TOTAL

13. 333. 43

OBJECTIVES OF STUDY

î€€

To find out the effect of Lakme and Revlon informativeCosmetics Goods on the company switching tendencies of theconsumer. î€€

To study the result of Consumer Satisfaction about themarketability of Cosmetic products. î€€

To know the impact of varied striking features on buyersbehavior. î€€

To know the media get by buyers to know aboutCosmetics Products. î€€

To learn various makeup product range in the market levelfor Cosmetic Products (Nail Enamels, Lotions, Shampoo).

STRENGTHMarketing & Sales

commitment to innovate, Broaden and exceed: –

Every India network of revenue and distribution with support reaching totwo hundred 1, 000 outlets with a network of twelve hundred distributors. Twenty- One Depots spread across the country integrated through asingle THAT network. A 300 plus professional discipline force providing the distributors and themain retail stores on a regular basis. Marketing Department comprising of seasoned specialists everadaptive to sell dynamics.

Connection with top of the line advertising agencies to communicateand connect their brands to the consumers. Technology Center Rendering and preserving the international quality that theconsumer deserves- Qualified staff of technologists and scientists endeavoring to adaptformulations, develop new products & packaging.

Very well equipped lab to control and meet the internationalquality standards of the products. Customer Preferences of CosmeticsToplines

î€‚

Buying Preferences

î€‚

Amongst cosmetics, more than half the buyers want Lipsticksthe most. Toenail Polish can be described as distant second. î€‚

Mid and Premium range of prices are the most preferred.

î€‚

Advertising Recall

î€‚

Only Lakme advertising recalled substantially by buyers at theunaided level. î€‚

The moment prompted pertaining to cosmetics, Lakme ads rule the top of mind ad recall between consumers. Revlon ads also recallednoticeably. î€‚

Company Preferences

î€‚

Lakme is a only beauty brand receiving significant brandrecall at the unaided level. Revlon and L’Oreal recallednoticeably. î€‚

When prompted intended for cosmetics, Lakme dominates the categoryin customer minds within a big approach, be it intended for brand recollect or forintention to buy. Revlon a faraway second about both counts.

Promotional plans offered by Lakme andRevlon

Promotions have emerged as the most economical and effective wayto establish a personal rapport with the customers. They have alwaysbeen part of the consumers product s i9000 game, nevertheless nowadays, is actually almostlike 1 can’t purchase a teeth brush without needing to tote a detergent barhome as well. Something special on a festive occasion or perhaps free with all the purchase of acertain product will go miles in leaving a favourable draw on the minds of your customers. Marketing heads will be exploring the performance of each and everyproduct being a gift to improve sales.

This frenzy has led to a deluge in the rangeof innovative products entering the foreign exchange market. Infact, the type of productsentering the gifting and promotional category is simply mind-boggling anddiffer coming from product to product. The type of products offered as apromotional item range between a small ball pen to expensive digital items. Infact, the meaning from the term surprise seems to have achieved a widermeaning. People tend to offer almost any thing under the label “FreeGift Inside.

Value Perception could be one good reason that this freebie strategy ismore effective. Five rupees off means five rupees much less to the manufacturer, but a present item which will sells to get five rupees might be procured for just Rs. 1- 2, making the offer far more cost effective. Huge MNCs just like the Levers, Godrej, Philips, revlon etc . have resorted to

giving their particular lesser known brands free with the popular brands andvice-versa. This automatically will reflect an improved sales amount as faras both the brands are concerned. The firms tend to conserve theirpromotional expenses and use the same to generate better sales in therespective brands. This trend can be extensively used by the digital industry. Thecompanies like AIWA and Videocon have been seen to offer irresistiblefreebies like: a walkman or maybe a small sound system free within the purchase of acolour television, above 10 Cd albums free having a purchase of a soundsystem etc . Such goes by these businesses forced better-established brands likeOnida etc . believe on their ft.

This craze has come in as a zephyr to the lower popular brandsstriving to establish themselves in the market. Businesses that cannotinvest a heavy quantity in campaign or perhaps have been hit by the recent economic climate and are unable to engage within a massivesampling physical exercise simply place with better-known brands for productsto be offered as free gifts. This acts as a common benefit for both the parties, as one achieves better sales even though the other achieves better publicity at avery nominal expenditure.

There is usually a small amount of fermage of a few lesser-known brands in such physical exercises, but anything The latest trend as apromotional strategy which has set the marketing arena abuzz is usually contests. Just about every second company seems to be managing a contest to actively involve thebuyer in his brand. The prizes provided by businesses in tournaments rangefrom precious metal, diamonds to cars, homes and free trips overseas. The companiesare tying up big celebrities and operating contests the place that the customer reaches

dine along with his favourite legend on winning the contest. Recently Axe for it’sbrand of deodorant ‘Vodoo’ basically booked a far away island in Kerela andheld the longest move party. Customers had to appropriately answer thequestions in the form placed in the pack to qualify for this kind of party. Anotherwomens wear retail store ‘Scullers’ truly ran a competition for the women inBangalore in which one could in fact design a garment of their choice ” tops, pants, capris, dresses and pants ” and still have it struck the Scullers Womenswear cabinets. Infact a respected cosmetic firm Lakme aspirant a similarpromotion where consumers could create a shade and offer it the name with their choice.

It is not only the client who is getting lured simply by such marketinggimmicks. The companies run extensive techniques for the dealerstoo. Bell ceramics experienced recently organized a largest party in the ceramicsindustry for dealers at ‘Tikujini’s Wadi’, Thane. The dealers along withtheir complete family had been invited to the party.

In addition to luscious snacksthere was a whole lot of entertainment activities like game titles, competitionsetc. for youngsters. But by so doing what reflects as the very best question can be, thecompanies might have no uncertainty charged a premium for their products andservices earlier but how safe draught beer by partaking insuch techniques? Arethe firms really gaining by compromising on their income? Or isit as one of a client puts it inches They have been charging exorbitantpremiums previously, its period they went back some. -No one would find out exceptthe horse himself

IDEAS

I want to advise few points over which a thought may be givento get over that downside due to which will some of the danger is facedby the products of Lakme and Revelon Products. 1 . Company should encourage solving the customer’s complaint. Client satisfaction should be the best aim to ensure that customercomplaints ought to be removal. 2 . Promotion by local advertisements can also help in promoting Sales of the products. three or more. More promotional schemes ought to be introduced for customers. 4. On time feedback must be taken to ensure that all the complications can beeasily removed. five. The company ought to provide very good margin for distributorship.

RESULTS

The items of Revlon Groups of Businesses are the leading choicein New Mumbai and it is significantly ahead from its competitors regarding customers. The merchandise of Revlon Groups of Companies are preferredbecause of its affordable and easily readily available. While different brandedcompanies item are not desired due to higher price and company loyalty.

The huge benefits which the products of Lakme Groups of Corporations sharesover other branded businesses products happen to be as follows. 1 . The products of Revlon Categories of Companies are preferredbecause of the low price and easily available. Although other brandedproducts are not favored due to high price and manufacturer loyalty. 2 . The products of Lakme Categories of Companies are quickly availableat easy payments together a very good after sales retailerservices. 3. People who are even more conscious of the health are more awareabout products and therefore prefer the products of RevlonGroups of Companies. some. Users of personnel & Health care goods also generally prefer forbuying the products of Revlon Groups of Companies.

REALIZATION

The overall average sales of Revlon Products are 54. 9% in all marketsand Lakme Products are forty five. 1% in most markets. The average sales in different markets will be as follows: – î€

The average Sales Across East Mumbai market segments are 40. 2%respectively. î€

The regular Sales throughout West Mumbai markets happen to be 48. 9%respectively. î€

The average sales across North Mumbai markets is forty two. 1%respectively. î€

The average sales of Lakme & Revlon across South Mumbai marketsis thirty seven. 2 % respectively. î€

The figure disclose that Lakme & Revlon has good market penetrationin all most all industry covered in the survey wherever compared toits competitions, Just like HLL, NIVEA and Others. î€

Continue to there is a have to Promote Lakme to reach on the level of productlike ponds, oranges etc . “Monthly survey ought to be conducted to boost its brand imageand increase customer loyalty.

BIBLIOGRAPHY

The fact of the report, are motivated and gathered by these sources, listed in this phase, not fully but partly as prediction notes. WEBSITES

www.lakmeindia.com

www.revlon.co.in

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