1 . 0 Introduction
Munchy’s is known as a brand pertaining to various product foods which is includes wafers, roll wafers and cookie. Today, Munchy’s has created more than 70 products which can be biscuits, wafers and crackers. Captain Chew Cookies, Lexus Sandwich Crackers, Oat Krunch, Muzic & Nuss Wafer Cubes, Glucose & Något Cream Crackers, Mini Meal Biscuits, Munchini, Yosss & Speed Wafer Sticks, Jessica Biscuits and Gigabite Wafer Rolls are the most effective seller among the products of Munchy’s. Munchy’s is efficiently in their personalisation and become number one wafer developer and and second for making biscuits in Malaysia.
Both Munchy Food Industries Sendiri Berhad (MFI) and Munchy World Promoting Sendiri Berhad (MW) are entities of Munchy’s. The main factory of munchy’s is situated at Batu Pahat, Malaysia. There have around 62 countries and also 20 1000 retailers in Malaysia is definitely selling Munchy’s products. Besides that, 12 distribution and marketing office buildings is located in Malaysia, Singapore and Thailand.
The mission of Munchy’s is to provide joyful, cheeky and reasonable price of biscuits and treats for everybody.
In 2020, Munchy’s desire to achieve 100 countries is usually distributing many to accomplish their particular vision. Munchy’s believe that they can become a well-known brand with continuously expansion and improvement in their products. They will carry on and work hardly for fun snack food dream and stay recognized as your own brand that makes Malaysia proud.
2 . 0 SWOT Analysis
SWOT evaluation is a tactical tool that is used to analyze the interior and external factors intended for helping to discover the company goals simply by determining and overcome obstacles that will be faced (Ahmad Reza Ommani, 2011). SWOT may be divided into inner factors (strengths and weaknesses) and external factors (opportunities and threats).
Munchy’s often choose the best materials to produce delicious biscuit and wafers. Munchy’s believe that top quality of cookie and wafer stick is only can be developed with making use of the best component. Thus, they are considerate every aspect think about supplier of ingredient. Besides that, they also concentrate on their manufacturer building simply by hiring a worldwide adviser to make a unique and well-known manufacturer around the world. As Munchy’s biscuits are produce in Malaysia, it helps in lowering their particular production costs. Thus, Munchy’s has become Number 1 brand biscuit in Malaysia in 08. Furthermore, durability of Munchy’s is centering on product development consistently by designing product packaging and their brand picture to attract even more customers to back up their merchandise.
Munchy’s is just emphasize around the packing of their products and how to make their item more imagination and innovative. This becomes weakness of Munchy’s as they don’t have numerous with their product and flavor. For example , Nestle Company offers various items like milo, coffee, milk, yogurt, ice-cream and others. The significance of their products in market can be enhanced with this various products since customers range is improved. Besides that, there are some products of Munchy’s which are quite sweets. Not necessarily so well suited for people who have diabetes.
Next, there will be Munchy’s chances. Munchy’s features joint undertakings with merchants such as grocery stores. The benefits of debt consolidation with stores are going to improve locations to get franchisees. Besides that, Munchy’s also responds to social changes getting into innovation and development to generate healthier lifestyle biscuits such as Oat Krunch. Because the price of Munchy’s biscuits is quite fair, financial entrée would not possess impact on biscuit market. Furthermore, Munchy’s includes a very very good forecast for future years. In addition , Asians love desserts are also a great advantageous to Munchy’s in encourage their merchandise.
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