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Adobe mag essay

(Publisher Porcelain Systems Inc. )

Founded 1989

Editorial Profile

Porcelain Magazine is usually edited to back up and instruct users of Adobes desktop-publishing and

graphics software program. Its contents include detailed software how-tos, profiles of interesting

users, complex articles on electronic publishing-related topics, Porcelain product Q, A, and

single profiles of market leaders.

In 1997, Porcelain expanded their very own editorial outlook to cover a broader selection of Adobes

publishing and digital-media goods specifically Premiere and After Effects, PageMill

and SiteMill, and FrameMaker. The magazine was as well completely re-designed and

switched to international-standard A4 paper size, and the newsletter frequency was

converted to quarterly.


Adobe Mag serves the electronic creating, graphic disciplines, design, business presentation, &

digital press market. Skilled recipients are registered owners/users of Clayish software.

Issuance & Final Dates

Posted quarterly (4x/year).

Winter (January)Space due 10/24/97, materials thanks 11/14/97

Springtime (April)Space due 1/26/98, materials due 2/13/98

Summer (July)Space due 4/27/98, materials thanks 5/15/98

Fall months (October)Space because of 7/27/98, components due 8/14/98

Winter (January 1999)Space due 10/26/98, components due 11/13/98


Supply: BPA Affirmation (August 1997)

Circulation: 453, 401 (qualified non-paid)

In 1997, Adobes circulation almost doubled, via 350, 000 to six hundred, 000. A lot more than

four hundred, 000 happen to be qualified members those who especially request subscriptions to the

magazine. The rest of the are recently registered users whom are geared to become skilled

readers. The aim for 98 is to reach 600, 000 qualified clients.

Qualified Blood flow Breakdown:

Architecture/Engineering10, 4652. 3%

Computer/Hardware7, 9791. 8%

Computer/Software17, 8713. 9%

Distribution/Wholesale2, 466 0. 5%

Education59, 83413. 2%

Film, Video Production9, 7062. 1%


True Estate/Legal7, 9601. 8%

Government15, 6343. 4%

Graphic Design66, 07414. 6%

Health/Medical Services15, 2803. 4%

Manufacturing21, 7814. 8%

Non-Profit13, 1482. 9%

Photography11, 3392. 5%

PR/Advertising/Marketing32, 0517. 1%

Professional/Business Services11, 4082. five per cent

Publishing/Printing42, 1639. 3%

Full Trade4, 0290. 9%

Services Bureau4, 1210. 9%

Transportation/Utilities2, 5940. 6%

Others Germane to the Field47, 15510. 4%

NOT INDICATED50, 34311. 1%

Total453, 401100. 0%

Geographic Breakdown: U. S. distribution93. 3%

Canada 6. 4%

Other International0. 3%

95. 0%

Readership Duplication

Source: 1997 Reader Study

Paving material Magazine67. 1%

Macworld31. 7%

MacUser29. 2%

Publish14. 9%

PC Magazine14. 3%

MacWeek13. 5%

Electronic digital Publishing 7. 9%

PERSONAL COMPUTER World several. 9%

Step-by-Step Graphics7. 4%

HOW Magazine6. 2%

Powerful Graphics 5. 8%


Corel Magazine your five. 0%

Computer Graphics World4. 6%

Produce 4. 4%

Communication Arts4. 1%

Readership Studies

Supply: 1997 Reader Survey

Self-employed36. 4%

Sign up to an Internet assistance provider85. 1%

Own a modem90. 1%

Make use of a Windows working system72. 8%

Use a Macs operating system57. 6%

Own a CD-ROM drive95. 0%

Keep back concerns of Paving material Magazine99. 0%


Intercontinental standard A4 format, 8-1/4 x 11-5/8, four color, glossy stock.


98 Special Costs: 1x2x4x

Complete Page four color$18, 870. 00$17, 905. 00$16, 985. 00 low

$16, 039. 50$15, 219. 25$14, 437. 25 net

Editorial Protection

Editorial is usually handled on a per issue basis. Regular editorial features include Q, A, Features

How-to articles or blog posts, Technology Limelight, Reviews, Stock portfolio, Columns.

Particular Opportunities

The Adobe Magazine Web Site (www.adobe.mag) is no longer published.

List Local rental

The Paving material Magazine prospect list provides registered users of Adobe Photoshop

PageMaker, Illustrator, and other Adobe software program products. List rentals can be found by

product, system, and scoot code.

Bottom rate $150/M

Additional picks:


Zip code$5/M


Minimal purchase$1000

Competitor Advertising

Digital Wisdom, Learn Series, PhotoDisc, Image Club, Agfa Central Stock, PhotoSpin

Cool Dudes.

Physical Specifications

Total Page: Bleed 8-1/2 x 11-7/8

Cut 8-1/4 back button 11-5/8 (8-17/64 x 11-11/16)????

Live Place 7-1/8 x 10-5/8

4/c Materials: Negatives RRED + proof

Range Screen one hundred and fifty


Repetition: Jeff Lalier

Adobe Journal

411 Initial Avenue Southern region

Seattle, WA 98104

ph (206)470-7629

fernkopie (206)470-7106

email-based: emailprotected

Ship Materials To: Leslie Nakagawa

Production Manager

Adobe Publication

411 First Avenue Southern

Seattle, WA 98104

ph (206)470-7572

fax (206) 470-7106

e-mail: emailprotected


(Publisher Applied Arts, Inc. )

Proven 1985

Editorial Profile

Utilized Arts is usually Canadas most recognized publication of the communication artistry, examining and

featuring the professional graphic design, advertising and marketing, marketing, digital photography, and

illustration communities in Canada and abroad. The magazine instructs and encourages its

readers by offering insight into the techniques and challenges at the rear of outstanding style

work. Its articles reflect the increasingly various nature of graphic design and the

penetration of computer technology into the design and style process. Content articles in Applied Arts

consist of impressive imagery, paired with detailed and useful details: from guidance on

how to get optimum results with limited financial constraints and time, to step-by-step breakdowns of

how successful design and style projects came to be. The magazine is a progressive, practical

resource for Canadian creative specialists.

Target Audience

Graphic designers, art directors, creative owners, copywriters, animators, photographers

illustrators, multimedia system producers, and Web designers.

Issuance & Shutting Dates

Posted bi-monthly (7x per year).

Awards Total annual 98Space because of 11/18/97, supplies 11/26/97(distributed January


March/April Space due 1/26/98, materials due 2/2/98 (distributed March


May/JuneSpace due 3/23/98, materials because of 4/1/98 (distributed May 4)

July/AugustSpace due 5/25/98, supplies due 6/3/98(distributed July 6)

September/OctoberSpace credited 7/20/98, elements due 7/29/98 (distributed

September 1)

November/DecemberSpace because of 9/21/98, supplies due 9/30/98(distributed

November 2)

Accolades Annual99Space due 11/16/98, materials due

11/26/98(distributed January 11, 1999)


Origin: Sworn Diploma, signed by a lawyer (December 1996)

Blood circulation: 12, 500 average audited

No longer using CCAB. Past audit was December mil novecentos e noventa e seis: Subscriptions

4, 903(45%)

Solitary copy sales

6, 010(55%)



10, 932

Qualified Flow Breakdown:

Art Directors/Graphic, Media, Web Designers/

Photographers/Illustrators/Animators78. 4%

Librarians, Professors, Students15. five per cent

Editors, Freelance writers, Publishers 1 . 9%

Sales and marketing communications Personnel PAGE RANK, Marketing, & Media Supervision

Bank account Reps, Facilitators, Communication Staff 3. 3%

Printers, Prepress/Desktop Technicians, Development Managers zero. 9%

95. 0%

Geographic Breakdown: Canada84%

United States16%


Audience Duplication

Visitors of Utilized Arts as well receive:

Interaction Arts30%


Graphic Exchange21%






I actually. D. five per cent

Readership Research

Source: Starch Readership Review

+20% directly contact a great advertiser to obtain additional information on cool product

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