(Publisher Porcelain Systems Inc. )
Founded 1989
Editorial Profile
Porcelain Magazine is usually edited to back up and instruct users of Adobes desktop-publishing and
graphics software program. Its contents include detailed software how-tos, profiles of interesting
users, complex articles on electronic publishing-related topics, Porcelain product Q, A, and
single profiles of market leaders.
In 1997, Porcelain expanded their very own editorial outlook to cover a broader selection of Adobes
publishing and digital-media goods specifically Premiere and After Effects, PageMill
and SiteMill, and FrameMaker. The magazine was as well completely re-designed and
switched to international-standard A4 paper size, and the newsletter frequency was
converted to quarterly.
Customers
Adobe Mag serves the electronic creating, graphic disciplines, design, business presentation, &
digital press market. Skilled recipients are registered owners/users of Clayish software.
Issuance & Final Dates
Posted quarterly (4x/year).
Winter (January)Space due 10/24/97, materials thanks 11/14/97
Springtime (April)Space due 1/26/98, materials due 2/13/98
Summer (July)Space due 4/27/98, materials thanks 5/15/98
Fall months (October)Space because of 7/27/98, components due 8/14/98
Winter (January 1999)Space due 10/26/98, components due 11/13/98
Circulation
Supply: BPA Affirmation (August 1997)
Circulation: 453, 401 (qualified non-paid)
In 1997, Adobes circulation almost doubled, via 350, 000 to six hundred, 000. A lot more than
four hundred, 000 happen to be qualified members those who especially request subscriptions to the
magazine. The rest of the are recently registered users whom are geared to become skilled
readers. The aim for 98 is to reach 600, 000 qualified clients.
Qualified Blood flow Breakdown:
Architecture/Engineering10, 4652. 3%
Computer/Hardware7, 9791. 8%
Computer/Software17, 8713. 9%
Distribution/Wholesale2, 466 0. 5%
Education59, 83413. 2%
Film, Video Production9, 7062. 1%
Finance/Banking/Insurance/
True Estate/Legal7, 9601. 8%
Government15, 6343. 4%
Graphic Design66, 07414. 6%
Health/Medical Services15, 2803. 4%
Manufacturing21, 7814. 8%
Non-Profit13, 1482. 9%
Photography11, 3392. 5%
PR/Advertising/Marketing32, 0517. 1%
Professional/Business Services11, 4082. five per cent
Publishing/Printing42, 1639. 3%
Full Trade4, 0290. 9%
Services Bureau4, 1210. 9%
Transportation/Utilities2, 5940. 6%
Others Germane to the Field47, 15510. 4%
NOT INDICATED50, 34311. 1%
Total453, 401100. 0%
Geographic Breakdown: U. S. distribution93. 3%
Canada 6. 4%
Other International0. 3%
95. 0%
Readership Duplication
Source: 1997 Reader Study
Paving material Magazine67. 1%
Macworld31. 7%
MacUser29. 2%
Publish14. 9%
PC Magazine14. 3%
MacWeek13. 5%
Electronic digital Publishing 7. 9%
PERSONAL COMPUTER World several. 9%
Step-by-Step Graphics7. 4%
HOW Magazine6. 2%
Powerful Graphics 5. 8%
LAPTOP OR COMPUTER Week five. 2%
Corel Magazine your five. 0%
Computer Graphics World4. 6%
Produce 4. 4%
Communication Arts4. 1%
Readership Studies
Supply: 1997 Reader Survey
Self-employed36. 4%
Sign up to an Internet assistance provider85. 1%
Own a modem90. 1%
Make use of a Windows working system72. 8%
Use a Macs operating system57. 6%
Own a CD-ROM drive95. 0%
Keep back concerns of Paving material Magazine99. 0%
Format
Intercontinental standard A4 format, 8-1/4 x 11-5/8, four color, glossy stock.
Rates
98 Special Costs: 1x2x4x
Complete Page four color$18, 870. 00$17, 905. 00$16, 985. 00 low
$16, 039. 50$15, 219. 25$14, 437. 25 net
Editorial Protection
Editorial is usually handled on a per issue basis. Regular editorial features include Q, A, Features
How-to articles or blog posts, Technology Limelight, Reviews, Stock portfolio, Columns.
Particular Opportunities
The Adobe Magazine Web Site (www.adobe.mag) is no longer published.
List Local rental
The Paving material Magazine prospect list provides registered users of Adobe Photoshop
PageMaker, Illustrator, and other Adobe software program products. List rentals can be found by
product, system, and scoot code.
Bottom rate $150/M
Additional picks:
Platform$5/M
Zip code$5/M
Product$5/M
Minimal purchase$1000
Competitor Advertising
Digital Wisdom, Learn Series, PhotoDisc, Image Club, Agfa Central Stock, PhotoSpin
Cool Dudes.
Physical Specifications
Total Page: Bleed 8-1/2 x 11-7/8
Cut 8-1/4 back button 11-5/8 (8-17/64 x 11-11/16)????
Live Place 7-1/8 x 10-5/8
4/c Materials: Negatives RRED + proof
Range Screen one hundred and fifty
Contacts
Repetition: Jeff Lalier
Adobe Journal
411 Initial Avenue Southern region
Seattle, WA 98104
ph (206)470-7629
fernkopie (206)470-7106
email-based: emailprotected
Ship Materials To: Leslie Nakagawa
Production Manager
Adobe Publication
411 First Avenue Southern
Seattle, WA 98104
ph (206)470-7572
fax (206) 470-7106
e-mail: emailprotected
APPLIED ARTISTRY
(Publisher Applied Arts, Inc. )
Proven 1985
Editorial Profile
Utilized Arts is usually Canadas most recognized publication of the communication artistry, examining and
featuring the professional graphic design, advertising and marketing, marketing, digital photography, and
illustration communities in Canada and abroad. The magazine instructs and encourages its
readers by offering insight into the techniques and challenges at the rear of outstanding style
work. Its articles reflect the increasingly various nature of graphic design and the
penetration of computer technology into the design and style process. Content articles in Applied Arts
consist of impressive imagery, paired with detailed and useful details: from guidance on
how to get optimum results with limited financial constraints and time, to step-by-step breakdowns of
how successful design and style projects came to be. The magazine is a progressive, practical
resource for Canadian creative specialists.
Target Audience
Graphic designers, art directors, creative owners, copywriters, animators, photographers
illustrators, multimedia system producers, and Web designers.
Issuance & Shutting Dates
Posted bi-monthly (7x per year).
Awards Total annual 98Space because of 11/18/97, supplies 11/26/97(distributed January
5)
March/April Space due 1/26/98, materials due 2/2/98 (distributed March
2)
May/JuneSpace due 3/23/98, materials because of 4/1/98 (distributed May 4)
July/AugustSpace due 5/25/98, supplies due 6/3/98(distributed July 6)
September/OctoberSpace credited 7/20/98, elements due 7/29/98 (distributed
September 1)
November/DecemberSpace because of 9/21/98, supplies due 9/30/98(distributed
November 2)
Accolades Annual99Space due 11/16/98, materials due
11/26/98(distributed January 11, 1999)
Circulation
Origin: Sworn Diploma, signed by a lawyer (December 1996)
Blood circulation: 12, 500 average audited
No longer using CCAB. Past audit was December mil novecentos e noventa e seis: Subscriptions
4, 903(45%)
Solitary copy sales
6, 010(55%)
Complimentary
10(0%)
10, 932
Qualified Flow Breakdown:
Art Directors/Graphic, Media, Web Designers/
Photographers/Illustrators/Animators78. 4%
Librarians, Professors, Students15. five per cent
Editors, Freelance writers, Publishers 1 . 9%
Sales and marketing communications Personnel PAGE RANK, Marketing, & Media Supervision
Bank account Reps, Facilitators, Communication Staff 3. 3%
Printers, Prepress/Desktop Technicians, Development Managers zero. 9%
95. 0%
Geographic Breakdown: Canada84%
United States16%
100%
Audience Duplication
Visitors of Utilized Arts as well receive:
Interaction Arts30%
Step-by-Step22%
Graphic Exchange21%
Print21%
EC&I20%
How17%
Publish11%
Graphis10%
I actually. D. five per cent
Readership Research
Source: Starch Readership Review
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