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Bawa Shoemaker Essay Samples

International Journal of Retail & Distribution Management Essay

Introduction Sales promotion is the offer of an incentive to induce a desired product sales result (Gilbert, 1999). Intended for our reasons promotional tactics, within UK supermarkets, have been completely taken to be “value increasing” promotions (i. e. coupon codes and selling price deals) and “value adding” (i. electronic. premiums, prizes/contests/sweepstakes, samples, point of obtain […]