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Advertising marketing essay samples

The Role of Marketing – Public Relations Essay

Advertising Public Relations (MPR) The Company of Public Relations defines Pr as “… the strategic, planned and sustained hard work to establish as well as mutual understanding between an organisation as well as its publics”. The words deliberate, planned and continual are crucial right here, as corporations cannot wish to “do some PR” in isolated […]

New York Times Paywall Strategic Considerations Essay

According to Chairman Sulzberger the goal of the paywall was to “build the Times’s digital registration base and develop a fresh robust client revenue stream, while maintaining their significant digital advertising business. ” Second to the constraint of preserving the advertisement business was the requirement to maintain social buzz and branding. To start with, the […]