P&G attach superb importance to Consumer Understanding. We can testify it throughout the quotation in the website: No company in the world provides invested even more in buyer and researching the market than P&G. We connect to more than five million consumers each year in nearly sixty countries around the globe. We carry out over 12-15, 000 research studies every year. We all invest much more than $350 million a year in consumer understanding. This brings about insights that tell us the place that the innovation possibilities are and how to serve and communicate with buyers.
Nowadays, the competition inside the fast-moving eating product market is quite significant. Founded in 1837, Procter & Bet is one of the major consumer items companies on the globe. In money year 2007, it had total annual revenue of US$ 68. 2 billion, and ranked 74th about Fortune five-hundred list of the world’s greatest corporations. P&G Greater China and tiawan business involves Mainland Cina, Hong Kong and Taiwan, which are established in 1988, 1987 and 1985 respectively.
In order to compete with its biggest rival Unilevel, it’s necessary for P&G to trace the customer’s behavior and habit to remain its leading brand and additional expand it is market share.
P&G has a long good success ” a direct result of discovering what customers want and developing superior-quality products to best meet up with their needs. P&G was one of the primary companies to establish in the year of 1924 a special division for researching the market to identify consumer preferences and buying habits. This kind of research is carried out in China and tiawan mainland and nearly all the statistics and details are found for the internet.
The aim is definitely provide branded products and services of superior quality and value that improve the lives of the word’s consumers, today and for decades to come. As a result, consumers will incentive us with leadership product sales, profit and value creation, allowing the people, each of our shareholders and the communities in which we living and working to be successful. An to achieve this goal, we need to know what kind of products and what style of benefit our consumers are chasing, and only by simply these kind of researching the market we can get the info we want and cater to nearly all consumers.
Industry potential ” China is a really large industry because of the large opportunities and growing economic system. P&G provide the Chinese buyer affordable items and transformed the ingrained concept that foreign goods are quite costly. Now Oriental citizens are receiving much wealthier and they are ready to spend additional money on fast-moving consumer products. And the advertisements’ commercials plus the copies possess changed consumers’ concept a whole lot.
It means that now in Cina, a kind of consuming concept of these kinds of kind of fast-moving consumer products has been proven. The result through it is that individuals will use this kind of products usually than before and care more about their curly hair and epidermis. Growing organization ” In 1988, P&G has only one developing base, Guangzhou. Now we have a lot of plants or branch office buildings locating in 7 cities, while the product providing covers much more than 500 metropolitan areas.