Samsung korea, one of the leading brands around the world. That sells a comprehensive portfolio of electronic home appliances and technology such as tv set, personal computer and mobile phone. It accounted for much more than 220, 500 employees across the globe with this headquartered in Seoul, Southern Korea (Datamonitor360). Byung-Chull Lee started his business coming from selling dried up Korean seafood with 30, 000 received in 1938 under the name The samsung company. According to the firm record (2012), Samsung offers assets value of more than 430, 000 billion won noted and net gain over 20, 500 billion gained.
With intense competitors including Apple, Sony and Nokia, Samsung must perform this best to protected its future. Even more in this essay will be focusing on Samsung tips development to its success and SWOT examination of this firm.
There are a number of key elements that travel Samsung to this stage. Firstly, In 69 Samsung-Sanyo Gadgets was established and Samsung’s initially black and white colored TV was manufactured. It was a significant in order to the company because TV was new to the industry and its future profit was uncertain.
Later 39 years ago, Samsung make an effort domestic creation of black and white TELEVISION and this reached it is 4 millionth TV in the late 70s. Second aspect is the diversity of their product through 1980s. The samsung company manufacture brand new appliances just like air-conditions and microwaves. In the 1990s, The samsung company claim to always be ‘copycat’ in electronic industry (Kotler and Armstrong, 2012).
Even with that claim, Samsung still production future to the people life such as world’s first 64Mb MASS (Dynamic unique access memory) in 1992, worlds initially 128Mb display memory over 10 years ago and realms first 32 GB SSDs (Solid state drive) in 2006. Last factor is definitely its fresh management design. Kotler and Armstrong (2012) state that Korean fast enlargement due to Shelter Byung-Chull’s supervision. He applied what the business call “Wow test to evaluate product top quality before that reaches some of the market. Because of this , behind Samsung korea success and expansion.
Looking at Samsung’s internal aspects there are number of features which can bring about both confident (Strengths) and negative (Weaknesses) impact to the company. First of all, Kotler and Armstrong (2012) reports that Samsung made up 25 percent of most corporate revenue in Southern Korea. The statement could be support simply by Osborne’s survey (2013) since she claims that Samsung’s Galaxy S smartphone have hot over it is sale requirement as 75 million models had been sold with in less than 3 years period; this can be evidently seen that Samsung clients are broadening rapidly and this will favorably effect on organization profit. BASSE CONSOMMATION (2013) furthermore added that Samsung is now a market head in touch screen phone industry with over 25 percent market share, whilst Nokia and Apple with 21. 3 percent and 8. 6th percent respectively; this shows that Samsung has a firm basic of users in its market.
However , there are several negative elements that Samsung is not really facing. Firstly, Lui (2012) reported that the long combat over copyright laws product and user interface between Samsung and Apple have come to an end while using court favoring over apple. This evidently shows the audiences that Samsung is known as a ‘copycat’. Additionally, Moore’s law (1970) states that digesting speed twice every 2 yrs; Samsung main market is technology base as a result it needs to constantly cope up to be competitive. This can have got a serious impact to the business if Samsung over or perhaps under anticipate the sale; this will lead to a great loss because those technology become obsolete quickly.
You will find external event which can influence Samsung in numerous ways. First of all threat; LABELLISÉ BASSE CONSOMMATION (2013) reviews that Fb and Apple has become companions as Fb added totally free call feature to US iPhone users; this event may possibly affect the sale for Galaxy S i9000 in ALL OF US. If this kind of partnership does apply throughout the world Samsung may face using a shocking figure. Moreover, Ramesh (2013) states that The samsung company is imply of employing child labor to production its products. This issue has shown the final user that Samsung features less concern over human right issue. As cultural responsibility is vital for corporation these days, The samsung company may face with loss in brand dedication. However , you will find opportunities which usually must be consider. One of which can be expansion widely used of Clever TV (Calcutt, 2012).
In respect to Harjani (2012) India’s young population has progress significantly. In addition , Cost of contract price in India is decreasing swiftly; it may result in even more mobile phone users. This willprovide Samsung with a great chance for its future investment. Moreover, The samsung company (2012) just lately establish a motivation program to encourage the Indian towards the London 2012 Olympic, the business act as main sponsor to Indian group that going to take part in the upcoming function. This action can safeguarded Samsung relationship to this fast growing nation. In addition , Kleinman (2013) further more supports that cheaper smart phone market is growing rapidly which is a good chance for Samsung to jump in supplying low-end item to this market.
In conclusion, it is clear that Samsung have been through a large number of turning items. Its success was due to great management and unique product. Without individuals, Samsung will not achieve what had been reaching. At this point, it can be certain that Korean future is definitely promising in addition to good shape; this is due to its market share in many sector such as touch screen phone and intelligent TV. In addition , BBC (2013) reports that Galaxy H gain large profit to Samsung.
Human population expansion in India also makes Samsung’s future seem to be encouraging. Nonetheless it has to keep in mind that there are some elements that can bring demise to the organization. Suggestion is the fact Samsung need rid of the rumor about it manufacturing process with employed child labor. Furthermore, it must change its product style to be true innovative and original to avoid other imply the company as being a ‘copycat’.
REFERENCE
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Zoe Kleinman (2012), Low-cost smartphones global market grows [online] Offered by: http://www.bbc.co.uk/news/technology-20986550 (accessed 17/01/13)
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