•Marketing involves: •Breadth and Depth of Marketing Industry: people with desire and ability to buy a particular product All organizations industry and people industry themselves •Dating, PEY Customer purchase decision process •standard mark-up – add a which is usually to the cost of all related items •cost-plus pricing – add a mark-up to the expense (consulting) •experience curve charges – reduce the price as your own costs come down the learning curve •Pricing based on income (little position for require and competition) •target earnings pricing Rewards Lecture doze: Business Launch
