1 . If you would be working for Apple (Ipad or Iphone) what strategies will you pursue as a way avoid situation like what is going on today to Nokia Apple Inc. has already a new spectacular break-through in the scientific race because it firstly released Iphone in 2007. Seeing that when, there is a revolution inside the technology discipline especially, in the Personal Computer (PC) industry requires: smartphone and tablet computer.
If I worked well for Apple Inc., in order to preserve as well as to enhance the position of Apple in Today’s marketplace, I would apply, deploy and develop the partnership marketing with Differentiation tactics based on 4P includes: Product-Price-Promotion-Place. Product Firstly, people have to admit the fact the present success of Apple was created on the excellent products. Compared to Nokia, Apple already developed key competitive advantage that raises company to a fresh level. The failure of Nokia was obviously a cost lesson for others mobile phone manufacturer on the globe.
The main factors leading Nokia to this instant situation is company previously missed a valuable opportunity in smartphone revolution as well as its products. Even though, afterwards Nokia unveiled smartphone Lumia but it did not satisfy the consumers’ demand and expectation. Nokia product’s designs are not attractive and fashionable while Iphone. Additionally , the products happen to be outdated program, lack of applications and out of date technologies compared to Apple’s items. Consequently, Nokia loose their leading manufacturer value inside the mobile phone industry.
Meanwhile, Apple realized and took that opportunity then simply turned that into large success. Therefore, Apple ought to continue the item differentiation strategy. It primarily focuses on trading more in creating and developing the new and ground breaking technologies, that are totally different from competitors’.
These products should be generally updated and upgraded in both it is particular perspective (thinnest, most lightweight, exclusive, fashionable and outstanding) and functions (convenient, ease-use, support applications and service and so forth ). This can be a only method to make organization continue keep its top as head in the intense technological competition. Price Subsequently, despite the Apple is examined as the tech industry’s high-price leader with High quality price, individuals are still ready to purchase its products at a certain price. The real key is cost set depending on the product Differentiation strategies.
Therefore , in order to exist and grow in the retail price war, the organization not only support the same price strategy yet also use even more the costs Skimming and Reference tactics: launching a same manufacturer product line but in different price items depending on the features and travel capacities. It might be better pertaining to Apple than using the transmission pricing strategies by instantly decreasing the retail price to increase or approach new industry. Promotion In order to get the large impact from press and world, one type in the Apple’s marketing is usually its classic promotion tactics by creating hype and excitement prior to launch of products.
Apple is considered as Phenomenon and each marketing communication in relation to Word of mouth created huge influence on consumer tendencies. Organizing significant campaigns with special slogan to introduce and acquire emotional response about the brand new products, which in turn concentrate on the customer psychology: the curiousness, self-pride, desire and passion in new technologies Place Finally, growing and opening new multi-distribution channels with high sales volume (retail store sequence and on the web sales). At the same time, more creating the strong relationship with worldwide retail lovers.
In conclusion, Marriage Marketing based upon Differentiation strategies focusing on client retention and satisfaction, which order to boost, increase consumer loyalty and sustainable expansion. Apple Inc. needs to understand the market dynamic to keep its monitor as industry driven simply by inventing the first and creative product lines and innovation technology. 2 . However, if you will be working for a competitor of Apple (Tablet or mobile), what approaches would you choose in order to remain competitive against Apple Apple (Iphone and Ipad) is considered because the biggest rival in the PC industry of Samsung (Galaxy S), Nokia (Lumia), Yahoo (Nexus), Amazon (Kindle Fire).
Even though, Apple has been dominating the PERSONAL COMPUTER industry nevertheless target market selection is Market specialization. The weakness of Apple is definitely the limited market share because of the high quality price and many Apple content material can only operate on its selected devices. If we are rivals of Apple, we can make use of the Apple’s ways to compete against it. It indicates we should as well apply the Differentiation strategies to provide even more perceived value to client.
Every time, Apple releases new product or any application, we might put together to create and unveil the amazing distinct products with adding more benefit proposition. Have for circumstances, to accompany with product, we can offer fresh innovative or perhaps free (or low cost charge) applications, software, movies, TV shows, games, e-books, cloudy processing or even more travel capacity and so forth Although, do not have since strong client loyalty while Apple features, our competitive advantage is offering the same product’s quality having a competitive price which is less than Apple’s but nonetheless not lacking to confirm our position on the market.
In addition , for instance a Apples’s rivals (eg: Kindle of Amazon) did, that they used the bundle pricing strategies combine two or more products and sell these kinds of at a reduced price or offer courses: buy when but easy to access content on other devices ipad, iphone, tablets. In that case little by little getting the expansion international scale with Full market coverage (different product lines ideal for every customers) through different market records, distribution programs and marketing communication promotions.
3. Help to make a SWOT analysis pertaining to Apple (Ipad and Iphone) Apple’s SWOT analysis a. Define exactly what the biggest threats and possibilities for Apple in the future Hazards Nowadays, the high technology industry appears to be in the Saturation but in the near future, people nonetheless believe there would be remarkable changes. In the future, the most threats that Apple may well face is the intensive and dangerous in technology competition. The threats might be coming from both equally existing and emerging competitors. The growing in the market discuss leads to the consequence that there expansion in perception and needs/demands of customers.
In addition , there are increasingly more counterfeit and pretend products overflowing market that affect directly to the company photo and product sales. If Apple cannot get the solution, shortly company is surpassed by others competitors. Opportunities: Rank as a top rated leading innovator brings a large number of open-opportunities intended for Apple. The largest opportunity of Apple is definitely changes in technology offer fresh and impressive products. The organization can even acquire and deploy from the freelancing for its research and development.
Creating the technology revolution and changing desire of information grow older affecting to the majority of generations. Among the most famous philosophies of strategic marketing master Atrodo McKenna: Markets for new ground breaking products do not exist, they need to be produced, and defined. Therefore , creating and increasing the product/service lines simply by Apple could help them specify its marketplace, raise revenue and enhance their product stock portfolio. b. Establish what are the largest strengths and weaknesses of Apple today Strengths In 2012, this is the second time when Apple can be ranked the world’s most beneficial brand in accordance to The 2012 BrandZ Top 75 Most Valuable Global Brands.
It is known that the Apple’s brand accomplishment is motivated by three elements self confidence, competence and customers. Could be the reason why persons purchase Apple’s product because they merely care about the brand and image. While the David Haigh stated in the annual report within the world’s best global brands: Brands are definitely the most valuable property in business today. They drive demand, stimulate staff, protect business companions and reassure financial market segments. Leading edge businesses recognize the need to understand brand equity and brand worth when making proper decisions David Haigh, CEO, Brand Finance plc.
Apple works in creating its identification and mental branding that every most depends upon can identify. Long term company building is going to engage customers on a selection of touch details that create the high devotion. Weaknesses Entering the Niche market with the high quality price approaches, which can considered as Apple’s weakness. The price wars between competition will also influence to Apple’s profits.
Additionally, the company’s target market assortment is Market specialization then it quite restrictions the market discuss cause products provided by Apple meet the demand of middle/ prestige and people have an interest in innovation technology. Reference