Have you at any time seen a picture of food that makes you craving and hungry? This can be food stylist job to create food seem fresh, great, tempting and irresistible. Precisely what is food stylist? The food stylist’s job should be to create food and dishes that are available in magazines, cook books, advertisements, foodstuff packaging, tv commercials, and sometimes even feature movies. Using backstage magic and culinary beauty, a meals stylist is liable for making food look exciting, enticing, and effortlessly prepared ” basically, seducing the viewer.
The food hair stylist brings to a photograph a creative eyesight, expertise in food preparation, and artistic interpretation of the black-and-white words of recipe (Lou Manna, NYC, 2005). Meals is created to be photographed for different functions either for editorial photos such as magazines, and cookbooks or for business purposes just like advertising, product packaging and marking. Food hair stylist must know how you can create a creativity on images to make a photos look actual, fresh and may attract viewers.
Editorial reasons in foodstuff styling can easily considered as most famous and thrilling job mainly because food stylist can use he unlimited creativeness to make food look good and attractive. Meals stylist is usually not tied to any strategy or idea. Examples of content are newspaper publishers, magazines, menu books, cookbooks and recipe books. Food stylist can use as many stage sets to make foodstuff look fabulous. The quality of images does not need as nice as advertising but it really is good enough to be printed in cook books and magazines. Commercial uses divided into a number of types that happen to be advertising, presentation and labels, and Television set or film purposes.
Conventional paper ad including McDonald, Burger King and APPLEBEES are types of advertising in food styling. Usually food stylist uses fake meals to make foodstuff in marketing more real and appealing. Besides that, uses of props and other supporting items also help for produce advertising appear creative. Paper advertising, menus, brochures, flyers and billboards are also several example of promoting. For advertising purposes, as a meals stylist and photographer must follow the idea and concept of advertising agency as the idea and concept previously decided simply by ad organization.
However , top quality of photograph is very important because photos could use in billboards and large advertising in the journal. Packaging is the most difficult, difficult and wearisome. When design for presentation, photos need to needs match with that merchandise and make it reasonable and favorable. A lot of effort and meticulous detail needs in styling food before staying photographed. Use a maximum lamps but fewer special result and warnings with props because it may overshadow a product or service. For this form of photography, the foodstuff presented need to as very clear and as depth as possible exactly as a product.
Foodstuff stylist has to put effort to ensure that figures or pieces of the product inside the package, color and materials if possible needs to be shown since realistic as is possible (Neel, 2009) Tv or film can be take a several purposes compare to advertising and packaging. Food stylist works with a representative or prop master for the set. Meals stylist must learn and understand particular concept and idea ahead of doing a task because it may well not meets with original idea. The most difficult task when doing this kind of job is definitely the need to be ready to prepare as much food ‘actor’ and as in the same way as possible.
This can be all depends how many ‘takes’ are used for that particular scene (Noor, 2011) We could conclude that types of photography could be divided into two which is pertaining to editorial uses and commercial purposes. Quality of images is depending on what types of food styling we wish. If for advertising, it must in high quality while for editorial is merely good enough pertaining to published in cookbooks. Content purposes are able to use our infinite creativity because it is not linked with any principle or idea. Otherwise in commercial purposes, all the idea and idea have been determined by advertisement agency or director.
