The report have been written with an objective to get a solution for the growth of TuffTrak which is, an American organization targeted on rendering industrial matting solutions that protect earth work and supply easy access to difficult tracé for all types of industrial users. TuffTrak is part of the well-known American market leader in industrial safety solutions which is Checkers Protection Group. Pieces Safety Group is the holding group of 4 power brands that are aimed at various professional safety requirements. Headquartered in Colorado, USA Checkers Basic safety Group may be the only programmer and company of all goods covering all brands. Most products are made in the state of Arizona ensuring that all safety conditions are met. Products will be then transferred to organization warehouses or perhaps directly to neighborhood distributors located across the world. The key goal from the company is to provide the finest quality industrial protection products that protect persons, assets plus the environment (Checkers Safety Group, 2017).
The report consists will firstly illustrate the founded research objective. Secondly, a great exploration section is given which gives insights in the market situation and recognizes factors connected to the study objective. Based upon this section, a conceptual model is created which visualizes the cause-and- effect relationship of the chosen variables on the objective. Further more, a recommended solution can be presented based upon the information obtained from the prior to established parts and finally a method by which that solution will be tested can be provided. Study objective Though Checkers Protection Group has become active in various markets to get 25 years, TuffTrak being the most recently proven power model of Checkers Protection is battling a low brand recognition (Checkers Safety Group, 2017). With all the threat of high rivalry, TuffTrak faces the demand for earth protectors’ range of products reaching the saturation point (Atanasova, Cernuda A’lvarez, Amerio, Boll, 2017).
What comes with the mentioned poor brand awareness, is an unwell developed consumer bottom and thus poor sales efficiency. Out of four power brands, Tuff Add generates the smallest percentage of sales (Checkers Safety Group, 2017). Since each of the power brands features same importance, this problem should be effectively approached by Pieces Safety. In line with the extensive analysis conducted by means of various business models, it has been confirmed that it is more beneficial for TuffTrak to develop Germany instead of in the Holland (Atanasova, Cernuda A’lvarez, Amerio, Boll, 2017).
Therefore , the focus with this report can be on elevating the revenue in Philippines solely. With all the number of direct competitors to get TuffTrak in Germany continuously growing, the firm should take action as soon as possible in order to remain market leaders (Atanasova, Cernuda A’lvarez, Amerio, Boll, 2017). To make that an achievable yet challenge, TuffTrak ought to aim to increase its income by 25% by the end of 2018. Tufftrak is known due to the leading location in multiple markets, however , in Australia, the company is still unexperienced and without brand recognition and build up brand equity. Therefore , obtaining the increase of 25% in turnover in the first season will be difficult. Checkers Protection should make sure that it does not postpone any earnings or yearns for any options. In the lumination of complications, the company may face in expanding for the new market of Philippines, the final exploration question continues to be formulated: ‘How can TuffTrak increase profits in Germany? ‘