Philip Kotler Essay Samples

< p> “Marketing Mix” is actually a set of strategy marketing tools that a company mingles and pursues it is marketing target in the target audience. (Kotler and Armstrong, 06\, p. 51) The main purpose of marketing is usually satisfies the needs of consumers. This concept was introduced by simply Harvard College or university Professor […]

Introduction The marketing combine (tool mainly used by marketers) is composed of the tactics staying developed by a firm in the some P’s areas: product, value, place and promotion, to support them in pursuing their objectives. These variables need to be carefully maintained by the enterprise to meet the need of the defined target group. […]